Sky confirms 2,000 jobs at risk as customer services centres to be axed in blow to UK economy

Under the proposals, it is understood that three UK sites will be shut down, which would impact seven per cent of of Sky's overall workforce.

It should be noted that the company's proposal for job cuts are currently subject to consultation, Sky News reports.

The customer service contact centres in question are believed to be locations in Stockport, Sheffield and Leeds Central.

Furthermore, operations in Dunfermline and Newcastle are also set to be impacted by this latest business decision.

As part of the plan, Sky reviled it planned a multi-million pound investment in its Livingston site to build a "centre of excellence".

This is part of the company's efforts to respond to evolving consumer habits and a decline in calls from customers. sought to adapt to changing customer habits and declining call volumes.

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Following the news, a Sky spokesperson said: "We're transforming our business to deliver quicker, simpler, and more digital customer service.

"Our customers increasingly want choice, to speak to us on the phone when they need us most and the ease of managing everyday tasks digitally.

""We're investing in a new centre of excellence for customer service, alongside cutting-edge digital technology to make our service seamless, reliable, and available 24/7.

"This is about building a future-ready Sky that continues to put our customers and their needs first."

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The company, which is owned by US-based Comcast, is believed to get 25 million calls from its customers across Europe each annually.

Analysts at Sky are expecting this figure to plummet by a third of the next couple of years.

A greater focus on digital-based communication investment is being prioritised to greater assist the company's consumers.

According to Sky, it has received feedback from subscribers urging greater choice, noting that "thousands of expert advisors will continue to provide personalised support on the phone when it matters most".