Sainsbury’s has launched a new value offering – Low Everyday Prices – as a way to continue support to customers as prices remain high.
Sainsbury’s says customers can get great value on over 1,000 products.
Low Everyday Prices offers market low prices on selected big brand products.
Sainsbury’s customers can get great value on thousands of favourites from PG Tips Tea Bags and Quaker Rolled Porridge Oats to Sensodyne Daily Care Gentle Whitening Sensitive Toothpaste and Surf Tropical Lily Washing Powder.
Customers can also benefit from Aldi Price Match and Nectar Prices at Sainsbury’s.
They are available on the items customers shop for week in, week out.
This is the 10th consecutive month that food price inflation has fallen and its lowest since April 2022
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Low Everyday Prices replaces Price Lock and complements the retailer’s Aldi Price Match campaign, which is now available on 550 products.he launch of Low Everyday Prices means customers have access to low prices on big brand products that may not be available in Aldi.
Sainsbury’s Nectar Prices now includes over 6,000 products and is saving customers on average £12 on a £80 shop, the supermarket said.
Simon Roberts, chief executive of Sainsbury’s said: “As the weather gets warmer and the evenings lighter, we’re well prepared to support our customers with great value as they get ready to socialise more.
“One of the ways we’re doing this is through the launch of Low Everyday Prices, a simpler way of showcasing our value which allows us more flexibility to respond more quickly to the market.
“It will give our customers confidence that we have great low prices on over 1000 more of their favourite branded products – like Heinz, Kellogg's, Nescafe, Huggies, Tampax and Dettol – and complements Nectar Prices and Aldi Price Match.”
Examples of Low Everyday Prices
- PG Tips Original Biodegradable Black Tea Bags x80 - £3.00
- Hovis Seed Sensations Seven Seeds Medium Sliced Seeded Bread 800g - £1.85
- Nescafé Original Instant Coffee 100g - £3.00
- Tilda Microwave Rice Pilau Basmati 250g - £1.00
- Kellogg's Bran Flakes 500g - £2.25
- Heinz No Added Sugar Baked Beans in a Rich Tomato Sauce 4 x 415g - £3.75
- Quaker Rolled Porridge Oats 500g - £1.50
- Tampax Compak Regular Tampons Applicator x18 - £2.25
- Sensodyne Daily Care Gentle Whitening Sensitive Toothpaste 75ml - £2.50
- Garnier Micellar Water Makeup Remover For Sensitive Skin 700ml - £6.50
- Huggies Pure Sensitive Newborn Wet Baby Wipes, 99% Water - 1 Pack (56 Wipes) - £0.95
- Catsan Hygiene Non-Clumping Odour Control Cat Litter 10L - £7.50
- Dettol Antibacterial Surface Cleanser 500ml - £1.50
- Surf Tropical Lily Washing Laundry Detergent Powder 45 Washes 2.25kg - £6.50
As the cost of living crisis continues, supermarkets are pushing to offer customers the best prices possible.
Competition between retailers and falling food costs have driven the drop in shop price inflation to its lowest level in December 2021, figures have shown.
Shop prices were 1.3 per cent higher than a year ago in March, slowing from February’s 2.5 per cent according to the British Retail Consortium (BRC)-NielsenIQ Shop Price Index.
Food prices overall were 3.7 per cent higher than a year ago, down from five per cent in February.
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This is the 10th consecutive month that food price inflation has fallen and its lowest since April 2022.
The BRC said retailers had competed "fiercely" on deals, especially in the lead up to Easter.
Prices for dairy products and chocolate were lower in March, while price tags on electrical goods, clothes and shoes also dropped as a result of promotions.
BRC chief executive Helen Dickinson said: “While Easter treats were more expensive than in previous years due to high global cocoa and sugar prices, retailers provided cracking deals on popular chocolates, which led to price falls compared to the previous month.
“Dairy prices also fell on the month as farmgate prices eased, and retailers worked hard to lower prices for many essentials.
“In non-food, prices of electricals, clothing and footwear fell as retailers increased promotions to entice consumer spending.”
