Pret has announced it is increasing the discount for its most loyal customers from 10 per cent to 20 per cent.
Club Pret customers will be able to get 20 per cent off everything sold in-shop as part of their subscription from September 5.
As part of the membership, which now costs £30 a month, subscribers get up to five basista-prepared drinks per day.
New subscribers can get their first month half-price, paying just £15.
Club Pret subscribers get up to five coffees a day with the subscription
PA
Pret A Manger CEO Pano Christou said: “Club Pret was built on the idea of rewarding our most loyal customers, giving them more reasons to visit Pret and helping them enjoy everything our menu has to offer.
“Since we relaunched the subscription, we’re seeing more customers pick up their favourite baguette or croissant with their usual coffee fix, making the most of Club Pret throughout the day, and sharing the benefits with their friends and colleagues.”
The high street coffee chain also said all subscribers (as of 23:59 on August 23) will automatically be entered into a new competition with a chance to win a year of Club Pret for free.
Pret said 20 annual subscriptions are up for grabs.
The company is set to expand Club Pret into other markets across the world, launching in the US next month and France in November.
It plans to take the offer across all other global markets from 2024.
Mr Christou said: “We’re now ready to take this even further, doubling the Club Pret discount and expanding this offer to customers outside of the UK.
“Club Pret has become a critical part of our growth strategy and we’re excited to bring it to more people than ever before, delivering great value in the process.”
LATEST DEVELOPMENTS:
Pret A Manger will offer 20 per cent off products to Club Pret subscribers under the changes
PA
Pret launched its subscription service in subscription service in September 2020 after sales were hit during the coronavirus pandemic.
It was originally £20 a month, offering up to five coffees per day.
The monthly fee increased to £25 a month in February last year.
It rebranded the membership as "Club Pret" in April, with the chain introducing access to 10 per cent off all Pret food, drinks and snacks sold in its shops.
