Iceland shoppers can get grocery items for just 1p - how to get the discount

Shoppers will need to act fast though, as the offer will end after 24 hours.

Richard Walker, Executive Chairman at Iceland Foods and The Food Warehouse said: “We know how tough it can be to feed the family during the summer.

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“We wanted to make more items accessible for our shoppers and ease the stress when it comes to doing the weekly shop by giving unbeatable value on some of the nation’s favourite fridge and freezer fillers.

“There’s no catch, just shop via the Iceland app and use the code – it couldn’t be easier.”

The offers are open to Bonus Card app users, and the scheme will run from August 2 to August 11.

The exclusive offers can be accessed via Iceland’s Bonus Card app.

Shoppers will need to enter the relevant code each day to get the money off their shop.

These codes will be announced on the app as well as on Iceland’s Instagram account every day.

The offer is only available on delivery orders, so shoppers will need to pay for delivery. Iceland shoppers can get free next day delivery if they spend over £40.

The initiative began yesterday, with the supermarket cutting the price of the Iceland 50 pack crispy chicken dippers from £3.75 to just one pence at the checkout via the code HH-DIPPERS.

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Today, there is a chocolate treat on offer – shoppers can pick up a pack of KitKat 2 Finger Original 14 x 20.7g for just a penny.

They are usually priced at £2.50 at Iceland – meaning there’s the opportunity to save £2.49.

On Friday, Iceland will cut a 10-pack of smoked back bacon from £2.29 to one pence.

Further discounts will be announced across next week.