Hotel Chocolat to open new store as firm plans to launch even more sites
Hotel Chocolat will open a Velvetiser Cafe in the new store
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Hotel Chocolat is opening a new concept store next week as the firm aims to expand its store estate even further.
The new site will be home to a Velvetiser Cafe, serving Hotel Chocolat's Velvetised drinking chocolate and other hot drinks.
Customers will be able to choose from thousands of combinations to personalise their drink.
There will be 18 flavours to choose from, and visitors can opt for it to be served hot, over ice or as a Choc Shake with dairy milk or a plant-based option.
Customers can also choose from a variety of toppings.
The chocolatier's latest out-of-town concept store will open at Boucher Retail Park in Belfast on May 11, 2024.
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The Velvetiser Cafe will serve Hotel Chocolat's Velvetised drinking chocolate and other hot drinks
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The 4,750-square-foot unit can seat 44 visitors.
Hotel Chocolat’s omnichannel director Frankie Haynes said: “After opening nine stores last year in 2023, we’re continuing to drive forward in making retail park experiences that much more enjoyable with the opening of our latest Hotel Chocolat store at Boucher Retail Park in Belfast opening this May.
"Whether our customers are after a relaxing drink in one of our Velvetiser Cafes or would like to explore our range of top-quality chocolate, this new concept store offers guests the opportunity to shop at a more leisurely pace.
“Physical stores are extremely attractive and the beauty of being out-of-town is that we have good accessibility and parking so people can visit with ease.
"This latest opening is part of our plans to launch many more stores across the country in the next three to five years.”
The chocolatier said it will offer "surprise and delight" moments to customers who make a purchase on the opening day.
Those who have joined the VIP.ME members club, which is free to join, can also get 20 per cent off in the Velvetiser Cafe on May 11.
LATEST DEVELOPMENTS:
The premium chocolate company opened a new branch in Horsham, West Sussex, on March 23.
It has space for 10 sit-in cafe customers.
Hotel Chocolat opened a concept store in Orpington Nugent last year, which also featured a Velvetiser Cafe.
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