Chocolate giant announces new version of iconic product in major update

The Swiss chocolatiers will be hoping the move can put the wind back in the brand’s sails following the disappointment of losing its Matterhorn branding.

The new Toblerone Truffles will sport the brand’s signature smooth centre with crunchy almonds and nougat but will instead be cast in diamond shaped casing.

Each chocolate will come individually wrapped, allowing customers to take a couple with them on the go.

Claire Kamara, Toblerone Brand Manager said: “'We are so excited to see the reaction to Toblerone Truffles.

“We expect that some fans may be surprised by the new diamond shape of the Toblerone range's latest edition but, what can we say, we always strive to be different and never square!

“And to those who have struggled with the triangle shape of the classic Toblerone bar, we hope this brings a new way to enjoy the delicious taste of Toblerone chocolate but in an all-new shape and with a mouth-watering truffle centre.”

UK customers will be able to purchase a 180g box from all major retailers, with prices starting at £6.09.

For die-hard Toblerone followers, a 400g box of Toblerone Truffles are available on the brand’s website with options for personalisation.

The thoughtful gift would set you back £21.

For those who like a challenge, the 4.5kg bar is available for £73.99.

At 78cm long, the bar is meant for sharing.

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The move comes after the confectioners were stripped of their recognisable Matterhorn mountain peak branding.

Toblerone, which is part of Mondelez International, has forfeited its Swiss mountain due to the Swissness Act introduced in 2017.

The act enforces restrictions on the use of Swiss flags, insignia, names, and imagery.

Part of the legislation delineates that food can only be marketed as ‘made in Switzerland’ if 80 per cent of the raw ingredients were homegrown and most of the product manufactured in the country.

Toblerone has been forced to drop the Swiss imagery after it decided to move a portion of its production from Switzerland to Slovakia by the end of the year.

A spokesperson from American sweets manufacturer Mondelez said: “The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic.”

Keen to push back against the Matterhorn debacle with some positive press, Toblerone surprised fans with the new limited edition flavour of Zesty Orange this summer.