Tesco extends beauty range with 450 new cosmetics from top cosmetic brands - available online

It comes after Tesco identified Maybelline as the most searched-for cosmetics brand on their website.

This expansion follows last year's addition of Rimmel and Sally Hansen products to Tesco's online services.

The retailer has reported increased sales of these ranges since making them available online.

Tesco's category director for Beauty and Personal Care Marianne Aitken said: "Following last year's addition of Rimmel and Sally Hansen beauty products to Tesco Home Delivery and Click+Collect services, customers have continued to search on our website and app for more top brands, with Maybelline being the number one searched beauty brand.

"Delivering beauty products from Maybelline, L'Oreal Paris and Essie direct to customers, or for convenient collection from the majority of our large stores, means that we can save customers a trip and help them get even more choice and great value from Tesco."

To celebrate the launch, Tesco's popular in-store Clubcard Prices offer of 3-for-2 on all cosmetics is now available online as well.

This includes cult beauty products like Maybelline Sensational Sky High Mascara and L'Oreal Paris Paradise Waterproof Mascara.

The expansion of this offer to online shoppers allows customers to enjoy great value on their favourite beauty products without leaving home.

It also aligns with Tesco's strategy to provide more convenience and choice to their customers across all shopping channels.

Customers can now access an even wider range of Health & Beauty items through Tesco Marketplace.

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This online platform offers makeup, nail care, and other accessories delivered directly from third-party sellers.

The expansion of Tesco's beauty offerings online reflects the growing demand for convenient shopping options.

By integrating popular cosmetic brands into their digital services, Tesco aims to streamline the shopping experience for customers.

This move also demonstrates Tesco's commitment to adapting to changing consumer preferences and leveraging digital platforms to enhance their product range and accessibility.