Tesco has launched a new dedicated service for shoppers in nearly 100 stores across the UK.
It aims to help customers with their skin care needs while they are doing their weekly shop.
The stores will have dedicated sensitive skin sections which will help those visiting find the best products for their skin type.
The supermarket has partnered up with Aveeno for the one stop shop and they can purchase items from a number of brands.
It will help shoppers find the right items for their concerns
TESCO
The sections will have signs with various skin conditions clearly labelled, such as sensitive face, normal to dry skin and very dry skin.
Shoppers will be able to find a selection of products that fall under these categories.
The specific shelves will aim to help customers who have struggled to find the products they need.
Only one in 10 use the right products for them as they struggle to find the best, affordable option.
Category buying manager for baby and beauty at Tesco Sarah Sturgeon said: “This exciting new trial will bring together brands and useful information to help the 40 per cent of the UK population with sensitive skin find the right solution for them.
“Most customers don’t know where to look in stores to find sensitive skin products.
"So when we learnt that the majority of customers want to find solutions alongside other familiar products in the skincare aisle, we created this new dedicated area in-store to make it easy to find the products they need all in one place.”
LATEST DEVELOPMENTS
Shoppers will be able to find affordable solutions
TESCO
The supermarket has recently updated some popular food products.
Tesco has brought in new items and updated some packaging to be more sustainable.
This comes as shoppers will soon have more options for where to pick up their groceries.
Aldi has shared the full list of locations it is looking to open new branches.
