Tesco is the latest supermarket to showcase its Christmas advert for this year.
The advert shows shoppers becoming "more Christmassy" as they visit the supermarket chain.
In the advert, customers become more festive as they tuck into sweet treats - with one man instantly sporting a Christmas tree costume.
It shows festive scenes such as a Christmas party, getting a Christmas food delivery and driving through a town decked out in lights.
The advert has a heartwarming message
TESCO
The advert was shown for the first time last night and shoppers were quick to comment on it.
It received lots of praise from customers who posted their opinions on X.
One wrote: "Well done Tesco on a lovely Christmas advert."
Another said: "Absolutely love the @Tesco Christmas advert. Watched the full version earlier and I got that fuzzy feeling."
One more agreed and said: "You’ve smashed it. This year's best Christmas advert. Love it."
Other shoppers agreed it was the "best" Christmas advert they've seen this year.
One more added: "Loving @Tesco the new Christmas advert. Absolutely brilliant."
The advert marks the start of the Tesco Christmas campaign to encourage Britons to get into the festive spirit.
The campaign includes free Santa's Grottos and Christmas markets in some supermarkets.
LATEST DEVELOPMENTS
The advert featured festive scenes
TESCO
The retailer will also be putting on free Christmas movie nights and having samples of Christmas classics in many branches.
Other supermarkets have spread festive joy with the release of their Christmas adverts.
Aldi's advert saw the return of Kevin the Carrot in a "hilarious" advert.
The Morrisons Christmas advert included singing oven mitts and an iconic ballad.
