M&S Foods has unveiled its 2024 Christmas TV ad campaign, featuring the beloved comedian Dawn French in a dual role.
French returns as the voice of the iconic M&S Fairy whilst also making her on-screen debut as herself. The campaign, set to Elton John's festive classic "Step into Christmas", blends of humour and charm.
Launching on November 4, the six-part series showcases M&S's Christmas food offerings, with French and her Fairy alter-ego sharing the screen for the first time.
The campaign highlights M&S's Christmas food range, featuring mouth-watering visuals of festive favourites. Viewers can expect to see the retailer's "100% foolproof Our Best Ever Slow-cooked Turkey" and "Collection Cornish Cruncher Cauliflower Cheese".
The highly anticipated adverts feature Dawn French
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For those with a sweet tooth, the "Frozen Collection Raspberry & Pistachio Roulade" and "Our Best Ever Yule Log" are showcased.
The ads also spotlight a festive selection like the "Santa's Workshop Musical Light-Up Tin" filled with all-butter cookie stars, and the "Collection Nocciolato Panettone", described as a true centrepiece for festive celebrations.
The campaign's festive magic reaches new heights with a surprise appearance by world-renowned classical singer Katherine Jenkins.
Set to air on December 17, Jenkins will perform alongside a joyful choir, adding a moving and memorable touch to the series.
Sharry Cramond, M&S Food Marketing Director, shared: “Last year, our Fairy added something truly magical to Christmas, and this year, we’re thrilled to take it to the next level, with Dawn French herself joining the fun alongside her Fairy character!
“We’re always looking to push creative boundaries, and we believe this year’s campaign will leave our customers smiling and feeling super inspired.
“To top it off, we’re honoured to feature the incredible Katherine Jenkins, adding even more festive magic to our screens!”
The M&S Christmas campaign extends beyond television, offering a multi-channel experience for customers. Exciting competitions will be held, giving fans a chance to win festive prizes."
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The adverts spotlight Marks & Spencer's festive selection
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A behind-the-scenes social media series featuring Dawn French will provide exclusive glimpses into the making of the ads.
In-store giveaways are planned to bring the magic directly to shoppers. Additionally, M&S promises "celebrity surprises" to keep the excitement high throughout the season.
Importantly, customers will have numerous opportunities to engage with the iconic M&S Fairy, adding an extra sprinkle of enchantment to their festive celebrations.
Voice of Fairy, Dawn French, said: "I'm absolutely thrilled to be fluttering back as Fairy this Christmas, and oh my wings, do we have a plot twist for you! Let's just say, Fairy meeting Dawn herself was quite THE moment! Who knew we'd ever share the same screen? Magic really does happen!"
