Lidl has launched its 2024 Christmas advert, "A Magical Christmas", and Britons are delighted.
The one-minute clip, which infuses magic with a message about good will, has garnered lots of positive attention on social media.
In Lidl's Christmas advert, a little girl helps an elderly woman who has dropped her bag of shopping. To say thank you, the old lady gifts her with a magic bell and tells her to make a wish when it shakes.
Later, around the Christmas dinner table, festive magic ensues as the bell rings, resulting in the appearance of some furry friends, a giant gingerbread man - and Brussels sprouts that turn into biscuits.
One Lidl customer said: 'This is what Christmas is all about'
Lidl
The little girl decides to use her wish to send a present - a warm woolly Lidl hat - to a young boy who is feeling lonely this Christmas. This is accompanied by a message from Lidl that while it's important to "dream big", "is it not more Christmassy to give?".
The advert comes to a close with the message: "A magical Christmas with Lidl. Gift a toy to Lidl's Toy Bank and share the magic."
Lidl shoppers stormed social media platforms with praise for the sweet advert.
One X user revealed that it certainly pulled at their heartstrings, and commented: "First Christmas advert that got me!" Another seconded this: "Just saw the advert on TV. Very sweet indeed."
Over on Instagram, one Lidl customer said: "Bring a tear to a glass eye. This is what Christmas is all about. Well done Lidl, you can have my festive pounds and a toy will be donated."
Another shopper declared: "What a magical advert." To this, the supermarket replied: "Christmas with Lidl is magical."
A third was prompted to give this season, commenting: "Thanks for the reminder about the toy collection."
Food blog UkNewestFoods exclaimed: "Goosebumps and tears!" Another social media user said: "Well done @lidlgb, love this!"
Lidl fans flocked to the comments section to share the ultimate praise. A gleeful customer stated: "Wow, love it, the true meaning of Christmas right there!"
Another said: "Fair play to Lidl for making your Christmas advert about something to help other people than just plain consumerism, lovely ad."
LATEST DEVELOPMENTS
'This is what Christmas is all about. Well done Lidl, you can have my festive pounds and a toy will be donated'
PA IMAGESA third agreed: "Such a wonderful ad. Christmas spirit in the true sense."
Of course, while some Lidl customers got into the festive spirit, others commented that it's far too soon to be launching Christmas adverts.
One X user said: "Christmas is in December, not November." Another said: "Too soon."
A third commented: "Lidl, bestie, it’s literally November." To this, the supermarket replied: "You can never be too early."
Lidl isn't the only supermarket to spread some festive cheer this November though.
Dawn French has been unveiled as the star of Marks & Spencer's 2024 Christmas ad, with the comedian featuring in a dual role.
Morrisons' new Christmas advert features a nostalgic musical hit and the return of singing oven gloves.
