John Lewis unveiled its Christmas advert today which signals the start of the festivities for many.
It follows a boy named Alfie who plants his own Christmas tree.
Rather than a Christmas tree growing, it turns into a Venus flytrap.
The advert shares the message of "new traditions" as Alfie's family embraces the new plant instead of a Christmas tree.
It follows a boy who grows a Christmas tree
JOHN LEWIS
Most shoppers shared their praises for the advert and it received lots of positive comments.
John Lewis fans shared their opinions on the social media platform X.
One wrote: "It's a thumbs up from me! Made me laugh out loud. Christmas is here."
Another said: "Lovely ad and so true... Christmas has officially begun."
One more shopper said: "This is fabulous. Loved it! Very Christmassy and heart warming. Well done John Lewis."
"Absolutely brilliant, made me smile," a customer commented.
However, some were not as sure. One said it was "different" for John Lewis while another said they hoped it would "grow on them".
One X user added: "Its awful. I normally love the JL Christmas adverts, but this years is terrible."
A second agreed, and wrote: "The ad is rubbish."
Others said the "different" tone of the advert isn't a bad thing.
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The advert shows the Venus flytrap growing at the family's home
JOHN LEWIS
It ends with the family embracing the plant
JOHN LEWIS
A shopper commented: "It’s certainly different and fresh. I love the song."
The advert is set to the song Festa by opera legend Andrea Bocelli.
It ends with the plant sharing presents for the family at Christmas.
This comes as a number of retailers have started to share their Christmas adverts for 2023.