Women can look younger in seconds with concealer technique that guarantees an 'instant eye lift'

Jen de Oliveira (@jendeolive on TikTok) instructed: "Take your concealer and apply it in an upward path by your eyes. It's an instant lift."

Adding brightness around the eyes has the effect of making them pop, which lends to a youthful appearance overall.

But it's also important to avoid a certain concealer mistake if you want to look younger than your years.

While the right application of concealer can work wonders, one makeup artist claimed that too much of the product can actually age you prematurely. According to this expert, when it comes to concealer, less is more.

The makeup product that may not apply to this rule, however, is blush. Beauty enthusiast Jen encouraged women to use more than they "initially feel comfortable with". She explained that it "brightens your face with a youthful glow".

Blush is a makeup staple that adds a pop of colour to the face. According to the makeup mogul Charlotte Tilbury, this product creates "warmth and a kiss of colour".

While ladies are typically taught to apply blush to the apples of their cheeks, mature women might want to rethink this placement.

According to a beauty and fashion enthusiast for the over 50s, wearing your blush a little higher up on your face could be more flattering. It may even help you look 10 years younger in 10 minutes.

Finally, Jen advised women to illuminate the skin under their eyes. She advised: "Use a light powder under your eyes for an extra pop of brightness."

There are many ways women can use makeup to appear younger than their years.

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One makeup artist told women over 45 to avoid a mistake that makes the face look "hollow", and gave middle-aged ladies a lesson in contouring.

Something to watch out for is that when a contour stick is used correctly, it can add dimension and sculpt the face to perfection. If used incorrectly, however, it can make you look gaunt.

Another way women can reverse the clock is by revamping their hair. A hairstylist revealed that women over 50 can look younger with a go-to haircut that disguises signs of ageing.