How to look younger: Britons told an 'important' daily habit to 'keep skin looking fresh'

In the winter, you may notice your skin is "drier, duller and more sensitive", according to experts at Absolute Collagen.

"To help keep your skin looking fresh and you feeling your best, it’s important to do your best to maintain your skin's moisture," they added.

One way to keep your skin hydrated is by drinking plenty of water - something that people naturally do less during the winter.

The experts said: "Drinking water in summer can feel like second nature. As you sweat and try to stay cool, a chilled glass of water is something most of us reach for.

"However, our thirst response diminishes in winter as the cold weather means we are losing less body water through sweat.

"You can often find yourself coming to the end of the day without having drunk enough liquids. It is important to drink plenty of water throughout the day.

"So, if you do find you struggle to stay on top of this, you could pick up a time-marked water bottle to keep by your desk or on-the-go with you as a reminder to keep sipping to stay hydrated."

Research published by the National Institute of Health confirmed poor hydration may speed up the ageing process, going beyond just appearances as it can increase the risk of chronic disease and premature death.

Skin that is lacking hydration can also appear dull and sunken, potentially adding years to your appearance. Another way to keep your skin hydrated is by regularly moisturising.

The experts continued: "Drinking enough water is not the only way to retain your skin's moisture during winter.

"As the temperature lowers, we start to feel the chill more in our homes and turn on the heating to fix it.

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"However, while this may make you feel warm and cosy, what you don’t see is the air drying out and the impact this has on your skin.

"To counteract this, investing in a humidifier to return some of this moisture to the air and your skin can be beneficial. When the heating goes on, so does the humidifier."

The skin care experts suggested creating your own mask using hydrating foods. They added: "A fun evening activity in winter is to make your own face masks. Ingredients like honey, yoghurt, avocado, and banana are great to add a bit of moisture to your skin.

"If you’d rather pick a face mask up from the shop, go for one that contains one or two of those products."