Although ageing is nothing to be ashamed of, many women desire a more youthful-looking appearance and often turn to makeup.
A makeup artist has shared what she believes is "the most important" product for individuals to use in their routines.
Tricia Cusden spoke on YouTube (@LookFabulousForever) about what products people should include when applying their makeup.
She said: "I wanted to show you products that really pack a punch when enhancing an older face. One of these is underneath my base, where I have applied a wonderful face primer."
The makeup artist advised using a primer to enhance your face
GETTYThe expert explained how primer is the most essential of all the products you apply to your face.
Tricia stated: "Everything you put on top of it will not look so good or smooth and will disappear very fast if you do not wear a primer."
Women should use one that is easily applied and "silky to the touch", as "it will make a real difference" to how their faces look.
The makeup artist shared why she applies a primer. She said: "I am in my late 70s, and therefore, I use one because I want my skin to look as smooth and fresh as possible."
Another product that Tricia advised creating a "lovely sort of dewy freshness" is a highlighter.
She said: "It adds life to your face. I apply it by placing it on top of my cheekbones and creating a crescent shape.
"I apply it directly from the tube and work it through with my fingers. You can dab it in or smooth it in, and I also apply a little bit to the top of my brow bones."
The idea behind the highlighter is to draw light to the cheekbones, making them appear "more luminous".
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The expert recommended using a highlighter in your makeup routine
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Tricia explained that "older faces can look quite dull, so this is a way of lifting that dullness".
Another makeup artist who helps women in their 70s shared a product swap for a more youthful appearance.
Speaking exclusively to GB News, a dermatologist shared the makeup staples that are better to use as you get older.
Dr Stephanie Taylor, who is a senior consultant at MedPak Solutions, said: "I've worked with everyone, from teenagers to individuals in their 70s. My top makeup tip to you? Less is more."
