'It looks ageing!' Makeup artist names heavy product mature women should avoid and offers alternative
Mature women have been given a simple but effective makeup tip
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Many women go down the route of cosmetic treatments if they want to look younger than their years, with both surgical and non-surgical procedures designed to turn back the clock.
But there are easier - and cheaper - ways to achieve a youthful appearance. A makeup artist spoke exclusively to GB News about how mature women can age backwards with a few simple tricks.
This comes as a plastic surgeon shared how women can "look upwards of five years younger" with the "most scientifically proven anti-ageing ingredient".
Resident Makeup Artist at Face The Future Rachael Divers said: "Makeup can be your best friend when it comes to achieving a more youthful look.
'For your base makeup, go for something lightweight and luminous'
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"Start with a brightening primer that contains moisturising and anti-ageing ingredients. This will add a gorgeous glow and youthful radiance to your complexion."
The expert advised that concealer might be more flattering than heavy foundation.
Rachael advised: "For your base makeup, go for something lightweight and luminous - heavy foundations can settle into fine lines and can look ageing on your skin.
"The Jane Iredale Active Light Concealer (available for £34) is a firm favourite as it contains antioxidant ingredients to reduce under-eye puffiness and dark circles, giving you a fresh, rejuvenated appearance."
Next, the expert advised mature women to apply blush for a "fun pop of colour" to their cheeks. This gives a "youthful flush to your complexion".
Brush this across the apples of your cheeks to add "fullness and a sun-drenched glow".
The makeup guru continued: "Fuller brows and long, voluminous lashes really give a youthful look, so don’t forget to emphasise them to add more definition."
To complete the ultimate mature makeup look, Rachael advised applying a tinted lip balm.
She said: "Lastly, adding a hydrating lip balm will help to give your lips a fuller, more youthful appearance - choose a tinted balm for a pretty hint of colour that’s perfect for summer!"
Like a heavy foundation, heavy lipstick can settle into the fine lines on the lips.
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'Makeup can be your best friend when it comes to achieving a more youthful look'GETTY IMAGESA 49-year-old woman who looks years younger than her age shared her secret to youthful looks.
The makeup enthusiast shared the product she does not wear because it "masks" her skin.
Another way women can reverse the clock in seconds is by restyling their hair.
Women were told the hairstyle they need to "stop" wearing now as "it can go so wrong".