'I look my age without make up - but one product can knock 10 years off my appearance within seconds'
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The innovative technique instantly brightens the complexion
Social media platforms are awash with hacks promising a youthful appearance, many through make-up application alone.
A particularly prominent technique used by make up artists involves applying concealer to specific areas of the face for a youthful flush.
Not only is concealer for helping camouflage imperfections, but it can also create a more lifted appearance.
Strategically placing the product on certain parts of the face can minimise shadows and reduce signs of sagging.
Concealer for helping camouflage imperfections
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According to Nathalie Bright, this is why concealer is the best friend of anyone trying to achieve a youthful appearance.
The content creator unveiled her secrets in a post captioned “make up tips to look 10 years younger over 40”.
“You’ve been asking me for my secret and as you can see without make up, I look my age," she told viewers.
“My secret is that I wear a lot of makeup, so concealer is your best friend. Choose a lighter shade and plat it very strategically where you skin is sagging and folding.
“It will brighten up the area and add volume back to it.
“Always powder the T and we we get old we also lose colour in our faces, so add warmth to your complexion and overline your lips like crazy."
Sheri, the creator of the YouTube channel Graceful Beauty on YouTube, recently demonstrated a similar technique after discovering it online.
Applying concealer to a brush, Sheri 'lightly' strokes the product from the outer corner of the eye to the temple.
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Applying concealer strategically lifts the face
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Sheri then goes over the concealer strokes with a beauty blender, blotting down the product until it's seamlessly blended into the skin. The result is a naturally lifted effect around the eyes, mouth and lips.
“I wanted to share with you a really neat little make-up hack that will make you look like you have had a facelift," she told viewers.
“It will really give your face a beautiful lifted appearance. You can do this little trick with just a concealer and a brush.
“My face looks a little bit lifted. I especially love this little hack if I’ve done my make-up and my eyeshadow is looking a little sloppy."