Waitrose has unveiled its summer 2025 product line, featuring 148 new and improved items now available in stores and online.
The collection features a nostalgic revival of Peach Melba, Mediterranean-inspired dishes, and the social media sensation "tipple toppers".
Over half of the range consists of brand-new products, designed to help customers embrace Mediterranean cuisine and explore bold new flavours.
The summer refresh has been developed using AI-powered food and drink trends, customer insights and social media influences.
The new and improved items are available in stores now
Waitrose
The new range revives classic desserts, including Peach Melba Ice Cream and Peach Melba Jelly, inspired by the 1800s favourite.
Black forest gateau flavours appear in the No.1 Belgian Dark Chocolate & Sour Cherry Ice Cream, nodding to the 1970s dinner party staple.
Trends on the social media platform TikTok feature prominently with "Tipple Toppers", as well as mini boards, Milano salami, Ibérico cheese wedges, olives and bruschetta bites designed to perch atop drinks glasses.
The social media-inspired Cinnamon Bun Ice Cream captures the essence of the popular treat, complete with sponge pieces and a sweet cinnamon ripple.
Mediterranean flavours dominate the summer collection, featuring herby and aromatic dishes that are perfect for sharing and tapas-style dining.
The range includes Baharat Spiced Chicken Pastries and a Mediterranean Marinated Olive Trio, showcasing complex spice profiles.
To complement these dishes, Waitrose offers Blood Orange & Pink Grapefruit Lemonade, inspired by Mediterranean summers.
Premium grilling options feature in the new Waitrose No.1 barbecue range, responding to customers' desire to upgrade their basics.
A standout item is the No.1 Red Shrimp & Monkfish with Pil Pil Butter, aiming to elevate the classic Spanish dish with Argentinian red shrimp and monkfish chunks.
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Waitrose
Director of own brand at Waitrose Maddy Wilson said: "Food lovers are at the heart of our summer range - whether they are putting on a Mediterranean spread for guests, pimping up a simple salad for lunch or want to bring out the very best for their barbecues, this is a range that allows our customers to get creative this summer.
"We have used AI and social media trends to ensure we are ahead of the curve and supplying the flavours and ingredients customers are currently craving, while allowing them to discover something new.
"I know we are all eager to welcome in summer now, and our customers will be delighted with the delicious food that comes with that."
Selected items launched into Waitrose stores
- Waitrose No.1 Raw Red Shrimp & Monkfish with Pil Pil Butter - £10
- Waitrose Hot Honey Halloumi Kebabs - £4.50
- Waitrose No.1 Slow Cooked Hickory Smoked Memphis Pork Ribs - £9
- Waitrose No.1 Charred Padron Peppers with Romesco Style Sauce - £4
- Waitrose Sweetcorn Fritters - £3.75
- Waitrose No.1 Belgian Dark Chocolate & Sour Cherry Ice Cream - £4.40
- Waitrose Cinnamon Bun Ice Cream - £3.40
- Waitrose No.1 Mango & Passion Fruit Curd - £2.75
- Waitrose Caramelised Onion Cocktail Sausages - £2.50
- Waitrose American Style BBQ Chicken & Slaw Sandwich - £3.95
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