Waitrose announces major update to its food and drink delivery service - affecting millions of Britons
Waitrose and Just Eat have launched a new collaboration
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Waitrose has announced a new partnership with Just Eat on a multi-year deal to expand its presence in the on-demand grocery and convenience sectors.
In the next few weeks, millions of Just Eat customers will be able to order their favourite Waitrose food and drinks to be delivered in 30 minutes or less.
Locations in Birmingham, Glasgow, London and Manchester have already gone live with the partnership this week.
The Waitrose and Just Eat collaboration will include 229 Waitrose locations across the UK.
Millions of Just Eat customers will be able to order their favourite Waitrose food and drinks
Waitrose
The partnership comes as Waitrose has seen average weekly on-demand grocery sales increase by 140 per cent in the first six months of the year.
Waitrose shared that more than one million Britons now regularly get their groceries delivered by Just Eat, with the platform delivering 12 grocery orders to UK customers' doors every minute last year alone.
Through the partnership, Just Eat customers will be able to take their pick from thousands of items.
These include the revamped premium range Waitrose No. 1 as well as Essential Waitrose.
Waitrose Duchy Organic, fresh ready meals, free-from and vegan ranges, British brands like Gail’s Bakery and Deliciously Ella, plus award-winning wines, beers and spirits, will also be available via Just Eat.
As we approach Christmas, Waitrose customers will be able to choose from more than 550 Waitrose festive products, including 175 new seasonal treats for 2024.
Waitrose executive director, James Bailey, commented: "Partnering with Just Eat and stepping up our plans for new shops allows us to reach even more customers who want the same commitment to quality, taste and ethical standards whenever and wherever they want to enjoy great food.
"As demand for greater convenience has grown, so have expectations of convenience food - and that is a huge opportunity for us."
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The Waitrose and Just Eat collaboration will include 229 Waitrose locations across the UK
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Managing Director for the UK and Ireland at Just Eat, Claire Pointon, said: "Many of today’s consumers no longer consider speed a luxury but a necessity. This is supported by Just Eats' own research: three in four people who have ordered on-demand groceries believe it will become a part of their daily lives.
"Just Eat is proud to be leading this change and so we’re thrilled to be adding Waitrose to our list of grocery partners, strengthening the choice and value available for customers on the platform - whenever, and wherever, they need us."
Earlier this year, Morrisons expanded its partnership with Just Eat, announcing a major update affecting more than 380 supermarket stores.