Waitrose expands in-store bakery and patisserie range with 30 new products - full list
Customers can now enjoy Cheese and Onion Tear & Share Bread
WAITROSE
Waitrose has unveiled a range of 30 new bakery products in response to a significant demand for baked goods.
The supermarket chain's latest range features innovative flavours and unique items designed to cater to evolving consumer tastes.
This expansion of the bakery line comes off the back of a 14 per cent surge in in-store bakery sales compared to last year.
Bakery Product Developer at Waitrose, Elizabeth Greenman, highlighted two standout items from the new range.
These new bakery products are now available in Waitrose shops
WAITROSE / GETTY
"Our new No.1 Sourdough Baguette has been crafted and slowly proofed for 36 hours, and the No.1 Seeded Ancient Grains Bread is made with an artisan malt mix," she explained.
“Our focus on freshness and quality has led us to introduce more products that can be baked in-store, providing our customers with an increased sensory experience."
Both products are freshly baked in-store and will feature a variety of innovative breads and pastries.
Customers can now enjoy Cheese and Onion Tear & Share Bread, perfect for social gatherings.
For those who prefer a spicy kick, the Jalapeno & Cheddar Breadstick offers a flavourful twist. Curry enthusiasts will appreciate the Curried Tear & Share Bread.
The self-serve patisserie range will also feature 14 new seasonal sweet treats perfect for cosy autumn brunches and meet customer demands for indulgent flavours.
Among the latest additions are a Tiramisu bun and a Triple Butterscotch Bun.
Waitrose's No.1 range features Cinnamon Croissant Cups, Pistachio Croissant, and Apple Tarte Tatin Turnover.
The range of baked goods is launching nationwide. It includes:
- No.1 Sourdough Baguette
- No.1 Seeded Ancient Grains Bread
- No.1 Dark Chocolate & Orange Sourdough Bloomer
- Fruit & Nut Bloomer
- Curried Tear & Share Bread
- Cheese & Onion Tear & Share Bread
- Tiger Loaf
- Tiger Roll
- Ciabatta Roll
- Leckford Seeded Baguette
- Jalapeno & Cheddar Breadstick
- Seeded Sourdough Roll
- No.1 Mixed Olive Breadstick
- No.1 Four Cheese Swirl
- No.1 White Sourdough Roll
- No.1 Cinnamon Croissant Cup
- No.1 Ultimate Chocolate Croissant Cup
- No.1 Pistachio Croissant
- No.1 Apple Tarte Tatin Turnover
- No.1 Belgian Chocolate & Raspberry Ganache Brownie
- No.1 Hazelnut Ganache Millionaire’s Shortbread
- No.1 Triple Belgian Chocolate Muffin
- No.1 Sicilian Lemon Drizzle Muffin
- No.1 Blueberry Crumble Muffin
- Raspberry Bakewell Tart
- Triple Butterscotch Bun
- Cinnamon Bun
- Lemon and Raspberry Bun
- Tiramisu Bun
- Bagged Raspberry Jam Doughnuts (pack of five)
- Bagged Ring Doughnuts (pack of five)
LATEST DEVELOPMENTS
The Sourdough Baguette has been crafted and slowly proofed for 36 hours
WAITROSE / INSTAGRAM
Sweet-toothed shoppers haven't been forgotten, with indulgent options like the Ultimate Chocolate Croissant Cup, Triple Butterscotch Bun, and Pistachio Croissant rounding out the selection.
These new bakery products are now available in Waitrose shops and online at Waitrose.com.
The supermarket's expansion of its in-store bakery range reflects a growing consumer appetite for freshly baked goods with unique flavours and textures.