Sainsbury's has launched limited-edition Custard Cream Twists that feature a hot cross bun flavour filling.
The treat is perfect for Easter snacking, but not all shoppers are convinced by the combination.
The blog NewFoodsUK alerted Britons of the snack that is available to buy in UK supermarkets now.
They are priced at 65p for 150 grams packs and their description reads, "plain biscuits with a hot cross bun flavour filling".
It puts an Easter themed twist on a classic British biscuit
SAINSBURY'S
Responding to the blog post on Facebook, many Britons shared their verdicts on the product - and opinions were divided.
One said they "must try these" while another agreed they "can't wait to try". A third tagged their loved one and said, "you'll need to get these", to which they replied the treat "looks yum".
Many more shoppers "liked" the post or tagged family and friends to make them aware of the new flavour.
A shopper said they were "not sure" about the new flavour and another made their feelings clear penning, "erm... no".
A third said they are "not sure about that, but obviously will have to try them". Supermarkets will often bring out new products to cater to trends, respond to customer demands and give more variety in stores.
Marks & Spencer recently launched a new Easter snack and shoppers said it had "reached a new high".
LATEST DEVELOPMENTS
M&S has a new Easter snack
M&S
The Extremely Lemony Curd Filled Hot Cross Buns do not feature raisins like traditional hot cross buns, filled with lemon flavours instead.
Its description reads: "These are fluffy, lemony M&S hot cross buns with an oozy, zingy lemon curd filling."
Posting on social media, one shopper wrote: "Yes M&S, you guys keep innovating with those flavours."
Another said: "When life gives you lemons! Cannot wait to try these." "Shut the front door, these look unreal!" one more added.
