Britons told to check their kitchens now as cereal sold at Tesco, Amazon and Ocado may contain insects

Rude Health Chocolate Crunch Granola

Pack size: 400g

Batch code: PD24102024

Best before: October 24, 2025

Rude Health products are available to buy at Amazon, Ocado, Holland & Barrett, Sainsbury's, Morrisons, Waitrose, Tesco and Abel & Cole.

Amazon, Tesco and Ocado currently stock Rude Health Chocolate Crunch Granola, although none of the retailers have issued a notice confirming they stock the recalled batch.

Rude Health's official recall notice (provided by the FSA) reads: "Rude Health is recalling Chocolate Crunch Granola with a best before end date of 24/10/2025 because of a possible insect infestation.

"No other batches of the Chocolate Crunch Granola or other Rude Health products are affected by this recall.

"If you have bought the product, we advise you not to consume it. Please return the product(s) to the store for a full refund, with or without a receipt." Alternatively, shoppers can dispose of the affected product.

For further information, customers can contact Rude Health Foods Ltd at hello@rudehealth.com.

Rude Health expressed sincere regret for any inconvenience caused to customers.

In a separate notice on its website, the company assured shoppers that the insects do not pose a health risk as they are "not harmful to humans".

The FSA echoed Rude Health's advice, urging Britons: "If you have bought the above product, do not eat it."

Providing essential information for shoppers, the Government department explained why food recalls are issued.

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"If there is a problem with a food product that means it should not be sold, then it might be 'withdrawn' (taken off the shelves) or 'recalled' (when customers are asked to return the product).

"The FSA issues Product Recall Information Notices to let consumers and local authorities know about problems associated with food. In some cases, a 'Food Alert for Action' is issued. This provides local authorities with details of specific action to be taken on behalf of consumers."

This comes as two major supermarkets issued recalls over dangerous foods.

In a warning to shoppers, Iceland declared that a pasta dish is "unsafe to eat".

Waitrose also urgently recalled a seafood dish due to a packaging error, urging shoppers not to consume it.