Morrisons has rolled out braille menus across all its UK cafés in a move to make dining more accessible for visually impaired customers.
The supermarket chain has introduced the menus nationwide, ensuring all café locations offer the same detailed meal options and deals written in raised dots. The retailer has also added new food items and deals to its menus.
The initiative aims to transform what can be a daunting experience for visually impaired customers into a more inclusive dining experience.
Each café will now have a dedicated braille menu available, allowing visually impaired customers to browse the full range of food options independently.
The supermarket is aiming to make dining more accessible
MORRISONS
Director of café at Morrisons Sean Gill said: “It can be easy to take everyday tasks like ordering in a café for granted.
"We are always looking for ways to better support our customers and the rollout of our braille menus comes as a direct result of listening to those who visit our cafés and are visually impaired.
"The change will make a big difference for the people that need it the most and we look forward to making our cafés a more inclusive experience for all our customers to enjoy tasty food at an affordable price.”
The Guide Dogs organisation has welcomed Morrisons' introduction of braille menus as a positive step towards accessibility.
A spokesperson from Guide Dogs said: "Enabling people with sight loss to have the best experience and the same access as everyone else is an important part of ensuring they can live independently, actively and well."
The organisation praised the initiative as making Morrisons stores more accessible, while also acknowledging the company's commitment to ensuring guide dog owners are welcomed in-store.
The menu now features Birds Eye favourites including Fish Fingers, Chicken Dippers and Breakfast Waffles for children, with prices starting at £3.95.
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Morrisons had added a new deal to its menus
MORRISONSAdult options include the Chicken Shop Ultimate Fillet Burger, available from £7.50.
Under Morrisons' ongoing Kids Eat Free promotion, children under 16 can enjoy a free Birds Eye meal with a drink when accompanying an adult purchasing a meal over £5.
The offer applies to adult meals from The Breakfasts, The Classics or The Chippy sections and is available all day, every day.
This comes as Asda makes a big change to how it sells scratchcards in a supermarket first.
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