The Dubai chocolate trend has got everyone talking, with Morrisons feeding the craze with a new Luxurious Dubai Style Kunafa Cheesecakes.
The Middle Eastern confectionery style has become a social media phenomenon, with shoppers eagerly sharing their finds online.
Facebook and Instagram have been abuzz with Dubai chocolate enthusiasts tagging each other in posts about the new product sold in Morrisons.
A post by food blog Newfoodsuk in particular garnered plenty of attention, generating enthusiastic responses such as "banging" and "oh nice!".
New Luxurious Dubai Style Kunafa Cheesecakes are available at Morrisons
Instagram / Newfoodsuk
The comment sections showed excited shoppers planning to try the treats together. In one exchange, a Dubai chocolate enthusiast said that they have "got to try this bad boy", to which a fellow social media user confirmed they "definitely need to try it".
To this, the original poster said: "We need to try it - if you don't like it, more for me I guess."
Some Britons are already planning their next trips to Morrisons, with one shopper asking: "Anyone know which aisle?"
The Luxurious Dubai Style Kunafa Cheesecakes are available now, although the supermarket has not yet confirmed how much they cost. The new cakes join an existing lineup of Dubai chocolate treats.
The supermarket has embraced the UAE confectionary trend with several offerings at different price points.
The range includes Bolci Dubai Chocolate With Pistachio Kadayif Filled Milk Chocolate, priced at £5.
For those seeking another cake option, the Flair Pistachio Kunafa Dubai Chocolate Cake Bar is available for £4.
The supermarket is also offering a seasonal Dubai Style Chocolate Easter Egg for £15.
These treats allow Britons to experience the UAE food sensation from the comfort of their UK supermarket.
Other major supermarkets, including Lidl, Waitrose and Aldi, have also hopped on the Dubai chocolate frenzy.
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Morrisons has embraced the Dubai chocolate trend with several offerings
Morrisons
Aldi recently launched a new twist on the popular trend, available for £3.99.
Dubai Chocolate Ice Cream is set to hit stores on April 14 in a UK supermarket first.
In other supermarket news, following major success last year, a "viral" Aldi wine is making a comeback.
