McCoy's announces a fiery new crisp flavour available across the UK within days - 'takes snacking to the next level!'

The new flavour is available across the UK next week

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Sarra Gray

By Sarra Gray


Published: 07/01/2025

- 16:53

The new packs will be available in less than two weeks

McCoy's is set to launch its new Hot 'n' Spicy flavour this month, bringing an extra kick to the ridged crisp brand.

The fiery new addition will hit store shelves on January 20, with 65g packs available for £1.25 in local convenience stores across the country.


The new flavour promises to deliver McCoy's signature crunch alongside a bold, spicy taste designed to ignite taste buds.

Whether enjoyed as a lunchtime companion or afternoon snack, Hot 'n' Spicy aims to transform snacking moments with its intense flavour.

McCoy's Hot 'n' Spicy

The crisp bags come with a chance to win

MCCOY'S

To celebrate the launch, McCoy's is introducing the Bank of McCoy's promotion, offering customers the chance to win up to £100,000 in cash prizes.

The promotion will run across all McCoy's price-marked packs and grab bags, with prizes ranging from free crisps to cash rewards of up to £1,000.

Participation is straightforward - customers simply need to scan the on-pack QR code and enter their unique code for a chance to crack the vault.

Every pack purchased offers more than just McCoy's bold flavours, with each one offering an opportunity to win from the prize vault.

Marketing manager at McCoy's Amy Heap said: "Our fans have been asking McCoy's for a new spicy flavour and we're thrilled to launch our new Hot 'n' Spicy product.

"McCoy's are all about delivering the bold flavours and this one comes with an extra fiery twist.

"We know our customers look for flavours that pack a punch, and this launch is our way of turning up the heat and taking snacking to the next level. We can't wait for everyone to try them."

The new hot flavour will initially launch in 65g packs, available at convenience stores nationwide from January 20.

McCoy's crisps

Different sized bags will be available

MCCOY'S

Fans of smaller portions will need to wait a bit longer, as 45g grab bags are scheduled to arrive in stores from March 31.

Both pack formats will feature the Bank of McCoy's promotion, giving snackers multiple opportunities to win prizes.

This comes as Aldi launches the first UK supermarket frozen ramen noodle range with prices starting at £1.99.

This week, M&S shoppers have also been intrigued by a new fruit that is a 'fun feast for all senses'.

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