Marks & Spencer has expanded its "Only Ingredients" range with a new Oat Drink made with just three ingredients: water, oats and a hint of salt.
The minimalist product has already created excitement on social media platforms, with customers praising its simple approach.
The new offering is now available in M&S Foodhalls nationwide and can also be purchased through Ocado's online delivery service.
M&S describes the drink as "super versatile" for various uses including topping overnight oats, pairing with cereals, or creating oat lattes.
Marks & Spencer describes the drink as "super versatile"
The new Oat Drink forms part of M&S's "Only Ingredients" range which is "stripping it back to basics" for customers seeking products with minimal ingredients.
The retailer has promised further launches in the coming weeks and months as part of this simplified approach to food products.
This philosophy of using only necessary ingredients has resonated with shoppers who appreciate transparency in food labelling.
The retailer's Oat Drink made from just three ingredients makes it one of the simplest plant-based milk alternatives on the market.
Customers have enthusiastically embraced the minimalist approach, with one shopper commenting: "Love the whole range. So nice to see ingredients lists that don't contain loads of words that we can't even pronounce."
Another added: "So happy to see this range you do not need to add so many ingredients!!!"
A third customer noted: "Oooo I will be checking this out as I'm fed up of seeing oat milk with rapeseed oil and the rest."
The launch follows M&S's introduction of minimalist cereals featuring six ingredients or fewer, including Cornflakes, Multigrain Hoops and Choco Hoops.
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The new Oat Drink forms part of M&S's "Only Ingredients" range
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M&S described the cereals as "made with only store cupboard ingredients and natural sugar sources" with "absolutely nothing" added unnecessarily.
The Cornflakes contain simply 100 per cent maize corn. Multigrain Hoops features five ingredients: organic oat flour, organic maize flour, organic brown rice flour, salt and organic date syrup.
Choco Hoops contains six ingredients, adding organic cocoa powder to a similar base.
M&S has indicated that more minimal ingredient products are in development, telling customers to "keep your eyes peeled" for future launches.
