Upmarket British retailer Marks & Spencer has launched a new organic rosé wine just in time for Mother's Day celebrations.
The wine, called La Balconne, comes from the "sun-soaked vineyards of Provence" and is now available in selected stores.
M&S announced the new addition in a social media post, describing it as "GORGEOUS" and positioning it as the perfect springtime treat.
Customers will find the new rosé displayed near the flower section in participating M&S locations.
The wine comes from the 'sun-soaked vineyards of Provence'
MARKS & SPENCER
The new wine has been "meticulously crafted" by wife-and-husband duo Julie Rouffignac and Gérald Lafont.
The pair are described as "esteemed winemaking experts with insider access to the region's most prestigious estates".
La Balconne features "refreshing flavours of red berries, peach and cherry blossom".
M&S suggests the rosé pairs perfectly with "picky bits, charcuterie, light pasta dishes and summer salads".
For those who prefer, the retailer notes it's also "perfect enjoyed on its own".
Shoppers have been quick to express their enthusiasm for the new rosé, with one customer commenting: "Running to get myself a few bottles of this for the weekend!!"
Another wrote: "Yay! I had a sneak preview of this gem recently and it's delicious! It's safe to say rosé doesn't get better than this!!"
The wine has clearly made an impression, with one shopper declaring: "This really is THE BEST Rose out there!! Just filled my fridge with it!"
Alongside the new rosé, M&S Foodhall has unveiled a mini cake selection for Mother's Day.
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The wine has been launched in time for Mother's Day
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The collection features three varieties of "squishy sponge cakes" with special toppings.
Options include a classic Victoria Sponge with strawberry jam, a Lemon Meringue topped with lemon curd, and a Blackcurrant Jam cake adorned with freeze-dried blackcurrants. The treats are designed to create a special Afternoon Tea experience.
Loyal customers have been particularly positive about the decision, with one shopper commenting: "I'll take these x478392 please."
Another shared: "Got these for an afternoon tea party at the weekend. They were so nice. Should stock them all summer!"
