Marks & Spencer offers 'extra special' twist on viral Dubai chocolate as shoppers call new bar 'amazing'

M&S announced the product with enthusiasm, telling customers: "Save yourself the airfare to Dubai and get yourself down to your local Foodhall."

The special edition chocolate bar is available now in M&S Foodhalls and on Ocado, offering shoppers a taste of the international chocolate sensation without leaving the UK.

The new chocolate bar has already generated excitement on social media, with customers rushing to share their enthusiasm.

"This looks AMAZING!" exclaimed one fan on social media. Another shopper commented: "We just got ours!!!" while many expressed hope it would be available in their local stores.

"Off to M&S for you today," wrote one person, tagging a loved one.

Some customers have already managed to purchase the treat, with one reporting: "Got the last two bars in our local store, so hope you are restocking soon @marksandspencer. It looks fab!!"

"Unfortunately, I will totally buy into this," admitted another customer.

While many customers were excited about the new product, some questioned the inclusion of caramel in the recipe.

"Remove the caramel and I'd be ALL over this," commented one person on social media. Another user similarly asked: "Why add caramel?"

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The questions arose as shoppers compared the M&S creation to the viral Dubai chocolate product that has been trending on social media platforms.

Many specifically noted the difference between M&S's interpretation and the original Dubai sensation, with the caramel addition appearing to be the main point of contention for some chocolate enthusiasts.

The launch of the pistachio Big Daddy Bar comes shortly after M&S unveiled a new Easter dessert following the success of their festive offering.

The Easter Nest Chocolate Roulade was created after the retailer's Best Ever Yule Log proved to be "such a festive hit" during Christmas, featuring a light, hand-rolled chocolate sponge filled with velvety chocolate sauce and white chocolate mousse.