Marks & Spencer has alerted shoppers to the new purple sweet potatoes now sold in Foodhalls.
Customers can grab the eye-catching product for their next culinary creation.
The retailer posted on Instagram: "New in the M&S Foodhall – do not adjust your screen.
"No, your eyes are not deceiving you… these stunning sweet potatoes really are that purple.
Purple sweet potatoes have landed in stores
M&S
"Mildly sweet and rich in antioxidants, these exclusive roots are also a source of fibre, vitamin A, vitamin C and E, and can help to support the immune system.
"Plus they look totally showstopping in a salad or as a side to your favourite mains. How are you serving up these pioneering pots?
"Find our Purple Flesh Sweet Potatoes in your local M&S Foodhall or on @ocadouk now."
M&S recently intrigued shoppers by stocking a new fruit that is a "fun feast for all senses".
The latest sweet potatoes have thrilled M&S shoppers as they have said they are keen to try the flavour.
Posting on social media, one wrote, "wow, I’m excited," and a second agreed, "oooh I need to try these".
A customer who had tried the unique potatoes said they have a "lovely floral taste" and another called them "delicious".
One more customer told others "run, don't walk" and another responded, "I love them".
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The M&S Chicken Kyiv Pizza is available now M&SMarks & Spencer often sparks debate among shoppers about its new food products and recently attracted attention over a new fusion pizza.
The Chicken Kyiv pizza, which hit stores last week, generated more than 500,000 impressions across social media platforms.
It is limited-edition and can be picked up in stores for £6 and many shoppers said they are keen to try the staple dinner.
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