With Valentine's Day weekend drawing to a close, many Britons will be gearing up for Easter by tucking into the latest seasonal treats.
Marks & Spencer recently launched Extremely Lemony Curd Filled Hot Cross Buns and shoppers have taken to social media gleefully praising the new product.
The "extremely lemony" snack is described by M&S as "not just any hot cross buns". Indeed, they provide a tangy alternative to traditional buns and do not contain raisins or currants.
Its official description reads: "These are fluffy, lemony M&S hot cross buns with an oozy, zingy lemon curd filling."
'M&S have gone to a new high!'
Marks & Spencer
Social media posts by M&S and food blog Newfoodsuk about the hot cross buns have generated lots of attention among British shoppers.
One commented on Facebook: "Now you are talking!" Another chimed in: "M&S have gone to a new high! These buns sound absolutely delicious. Can't wait to try them."
A third praised the supermarket's clever concoction: "Yes M&S, you guys keep innovating with those flavours."
Another rejoiced: "When life gives you lemons! Cannot wait to try these." "Shut the front door, these look unreal!" another added.
One M&S shopper announced: "Stop tempting me, already love everything!" In agreement, another stated: "Ooh, these looks a bit tasty don't they."
A social media user gave the buns the ultimate praise: "This looks like the most delicious thing I have seen."
Others started planning their next trip to the supermarket: "I know where I’m going at the weekend."
Those who have already tried the snack confirmed that they are indeed rather tasty.
One happy customer commented: "They are delicious. Had some today and found the lemon curd really zingy."
"Nom nom nom," another added. "These are so good," contributed a social media user. Full of praise for the supermarket, a shopper said: "Had these last week. Just awesome."
LATEST DEVELOPMENTS
Co-op's Irresistible Apple Crumble Hot Cross Buns have gained a lot of fans
Co-op
However, Britons might want to be quick, as according to one shopper, they are "selling out fast".
Offering a warning, the customer added: "Good luck finding them in stock." One said: "I'll be keeping my eyes peeled."
M&S' Extremely Lemony Curd Filled Hot Cross Buns are available in stores and via Ocado.
In similar news, shoppers are also obsessed with Co-op's twist on hot cross buns, with one rejoicing: "It just keeps getting better!"
The Irresistible Apple Crumble Hot Cross Buns are brimming with sultanas, semi-candied Bramley apple pieces, Bramley apple compote and a cinnamon crumble topping.
