'My favourites!' Jubilant M&S shoppers welcome back the cinnamon bun mix

M&S Food announces launch of its Christmas 2024 TV ad
M&S
Lewis Henderson

By Lewis Henderson


Published: 18/11/2024

- 12:11

Updated: 18/11/2024

- 12:58

The return of the mix has made one shopper say she is "running to the store!"

Marks & Spencer is bringing back their "ultimate autumn treat", with the return of their customer favourite, cinnamon bun mix.

Over three months' worth of stock sold out in just a few days last year, with videos online describing how to make the mix amassing millions of views.


The mix provides eight cinnamon buns, with prices starting at £2.50 and is available in M&S Foodhall stores and on Ocado online.

The premium retailer is pushing for customers to get the buns early, due to the demand for the product last year and the speed at which they went out of stock.

M&S Cinnamon buns

M&S Cinnamon bun mix has returned to stores

M&S

On their social media, Marks & Spencer says that creating some delicious cinnamon buns is: "The perfect cosy night in activity!"

M&S showed in a video online the best way to make the cinnamon bun, which gained thousands of views and left shoppers ecstatic.

One customer on social media said: "Oh wow, definitely swinging by M&S on my way home tonight."

Another enthusiastic commenter added: "These are so good! Made and eaten by my family the same day!"

One user reflected on the buns from last year, excited for their return. They wrote: "OMG they're back! These are my favourites!"

"Just added to my Ocado Shop," said another keen user.

The announcement comes just a fortnight after the retailer started to introduce festive food products in the build-up to Christmas, which attracted the attention of thousands online.

In a recent Facebook post by the food blog NewsfoodUK, they noticed several new food additions including, Pigs in Blankets Mac & Cheese, Minty & Crispy Mint Chocolate Chip Bites, Turkey Feast Dip and Halloumi in Blankets.

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M&S Cinnamon buns mix packs

Shoppers are delighted with the product

M&S

These are part of several Christmas products that are entering M&S Foodhalls soon.

The Christmas Cosmo cocktail has entered stores as well as the new Advocaat liqueur which is a retro throwback to the classic snowball.

The retailer finished the message with the comeback of the cinnamon mix saying: "This is the cinnamon challenge everyone wants to be a part of," in a reference to the early 2010s trend, the cinnamon challenge.

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