Marks & Spencer has attracted attention on social media with the launch of its latest fusion creation - a £6 Collection Chicken Kyiv Pizza.
The limited-edition pizza, which hit stores on February 5, has generated over 501,000 impressions and 20,600 engagements across Instagram and Facebook.
The mashup has divided customers, with the M&S Instagram post alone receiving 6,000 likes and 250 comments within its first day.
Britons quickly shared their opinions on Instagram. One said, "this looks amazing", while a second added, "I had this for dinner tonight and, my goodness, it's delicious!"
The M&S Chicken Kyiv Pizza is available now
M&S
Another tagged their loved one and said: "It's the pizza of your dreams." However, one shopper was more sceptical and wrote: "Not sure how I feel about this".
The retailer's latest innovation combines two of its signature products: its Collection Pizza range and the iconic Chicken Kyiv.
The Chicken Kyiv remains a British staple in M&S stores, with the retailer selling an impressive five Chicken Kyivs every minute.
The dish has become such an integral part of M&S's identity that the company claims "Chicken Kyivs are in our DNA."
The new pizza features a creamy mascarpone and bechamel sauce base, topped with garlic butter and British-pulled chicken. The pizza is finished with crisp ciabatta breadcrumbs to recreate the signature Kyiv crunch.
The base is crafted using a blend of Italian 00 Flour and strong white pizza flour, with a 30-hour hand-stretched slow-fermented dough using the traditional Italian 'BIGA' process.
The pizza is wood-fired in Italian lava stone ovens to achieve a perfectly charred and bubbly crust.
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Shoppers have reacted online to the launch
M&S
The launch follows M&S's previous successful fusion creation, the Collection Chicken Tikka Masala Pizza, which sold over a quarter of a million units after its June launch last year.
The new Kyiv pizza has already gained significant traction on social media, with a TikTok post by @mandswaltononthames accumulating over 130,000 views in just 24 hours.
This comes as Marks & Spencer expands a popular food range with 13 new additions - available now.
