Lidl has launched its own version of the viral Dubai Chocolate sensation, offering sweet-toothed Britons an affordable alternative to the luxury treat.
The supermarket's J.D. Gross Dubai-Style Chocolate is being sold exclusively on TikTok Shop, priced at just £3.99.
The limited-edition chocolate bar features the same decadent pistachio knafeh filling that has made the original Dubai Chocolate a social media phenomenon.
With videos of the original luxury chocolate amassing over six million likes on TikTok, Lidl's budget-friendly version aims to make the coveted treat accessible to more chocolate lovers across the UK.
The chocolate bar is sold exclusively on TikTok
Lidl
The extravagant price tag has kept it out of reach for many chocolate enthusiasts until now.
Lidl's 122g bar is positioned as the most affordable Dubai-style chocolate available from any UK supermarket and it's also the only supermarket's own-brand version of the viral treat currently on the market.
The budget retailer's take on the Middle Eastern delicacy aims to offer shoppers the chance to experience the pistachio-filled sensation without the premium price of the original.
The exclusive TikTok Shop release saw 6,000 bars of the coveted chocolate made available to shoppers.
This marks Lidl's second venture into TikTok Shop following their recent success with Protein Bundles.
Their previous TikTok Shop launch sold out in just 18 minutes, demonstrating the platform's powerful reach.
Lidl's announcement of the release of the chocolate bar on TikTok now has over four million views and a flurry of reactions from users online.
One user said: "Oh Lidl, you never fail to impress," and another added: "I had it. It is amazing."
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Lidl has joined the Dubai chocolate trend
PAOne commenter appeared unimpressed by the release. They wrote: "That's the saddest Dubai chocolate I have seen."
Another user disagreed with the commenter and stated: "Lidl again never fails; will be adding that to my trolley."
In other food news, Greggs has unveiled its new spring menu, bringing a fresh selection of seasonal items to its shops across the UK.
The popular bakery chain is introducing two new refreshing beverages alongside three new food options to mark the arrival of spring.
