'Bring it back!' Cereal fans gutted as they discover the 'best' Kellogg's product is discontinued

Coco Pops Rocks was launched as a variation of Coco Pops in the early 2000s and has been popular with chocolate fans ever since.

Kellogg's describes these as "crispy chocolate maize cereal with multi-grain cereal pillows (40%) lined with chocolate flavour filling".

Once stocked at major supermarkets across the UK, fans have recently realised they are no longer readily available, prompting them to take to social media.

One fan messaged Kellogg's on X, asking: "Just wondering what has happened to Coco Pops Rocks? Haven't been able to find any in ages."

To this, the brand replied: "I'm sorry to disappoint you but this product has been discontinued" and highlighted two other Coco Pops variations that are new - Coco Pops Mega Pops and Coco Pops Loops.

The disappointed cereal fan replied, "hopefully you will bring them back one day".

Others have taken to X to react to the news. One said "I miss Coco Pops Rocks" while another begged Kellogg's to "bring back" the chocolate breakfast item.

A third added the cereal was the "best version of Coco Pops" while one more wrote "RIP". Another said the cereal "no longer being made" is a "high crime".

While Kellogg's recently confirmed the cereal has been discontinued, it appears this may have happened some time ago. Another comment from the brand revealed the news back in April 2024.

Brands will often discontinue products and launch new items in line with demand from buyers.

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