Heinz Tomato Ketchup Smokey Bacon Flavour has hit shelves and Britons cannot wait to try it.
The new ketchup flavour has been released in Iceland nationwide and will be in Sainsbury's from April 10, Morrisons from April 22, Tesco from April 29 and Asda in June.
Newsfoodsuk posted a picture of the new concoction on Facebook and Britons flocked to the comments section to share their excitement about Iceland's new item.
One Heinz enthusiast tagged her loved ones, stating: "I bet this is banging."
'My ketchup choice just got a whole lot bacon-ier'
Iceland
Another ketchup fan joked: "My ketchup choice just got a whole lot bacon-ier."
A third was intrigued: "Have to try this. Just recently purchased the pickle-flavoured ketchup."
One fan was already thinking of what to pair it with: "I think this would be perfect on a breakfast."
Another said it would be a "game changer" ingredient on a burger. "It would be nice mixed into pasta," chimed in another Heinz ketchup fan.
Over on Instagram, one user posted: "Unusual for sure but I do like smoky bacon in general. I bet it's surprisingly quite nice."
Not everyone was convinced though. One Facebook user commented: "Lol. Surely it's better to just have a bacon sandwich and put ketchup on it. No need for this."
Heinz Tomato Ketchup Smokey Bacon Flavour 460g is available at Iceland and on the Heinz to Home website. At Iceland, the product retails at £2.50 down from £3.40.
Iceland's official description of the product reads: "Here’s the world’s number one Tomato Ketchup with an added smokey bacon flavour that gives it a wonderful intensity.
"Add a dollop to the side of a cooked breakfast to enjoy a bright, smokey start to the day. Also makes the perfect accompaniment to your summer barbecue.
"No Artificial Colours or Preservatives. No Thickeners. Suitable for Vegetarians. Suitable for Vegans. Heinz."
Head of Heinz Communications Thiago Rapp commented on the exciting new product.
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'Add a dollop to the side of a cooked breakfast to enjoy a bright, smokey start to the day. Also makes the perfect accompaniment to your summer barbecue'
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He said: "We all know that when it comes to ketchup it has to be Heinz, and following the success of our Pickle Flavour Tomato Ketchup last year we know what we're doing when it comes to launching delicious new twists to your favourite Heinz Tomato Ketchup," reported the Daily Mail.
The Heinz guru claimed that "this one is nothing short of sizzlingly-delicious!".
In other Iceland-Heinz news, the supermarket will start selling cheese and beans toasties on April 8.
One shopper asked, "Have we degraded to this level?", while another fumed that people who purchase it must be "lazy".
