Heinz has left fans of its Organic Baked Beanz devastated after confirming that the teatime staple has been discontinued.
The decision to axe the household staple has sparked an outcry among shoppers, with some labelling the organic variety the "best" around.
Heinz Organic Baked Beanz became a staple in many UK households after carving out a special niche in the market.
Like Heinz's classic Baked Beanz, the organic version was enjoyed with toast, jacket potatoes, or as part of a bangers-and-mash dish.
Shoppers are devastated to see the product axed
GETTY / HEINZ
But the absence of Heinz Organic Baked Beanz has prompted confused customers to flood social media with enquiries since May.
One angry shopper took to X to ask: “Why on earth can I not buy Heinz organic baked beans any more? They were the best organic baked beans on the market!”
In response to the growing concern among shoppers, however, Heinz said its decision to axe the product was down to shifting tastes in the food industry.
Heinz also cited evolving culinary trends as the reason behind the removal.
They confirmed healthy alternatives would no longer appear on supermarket shelves in a tweet stating: “This product has now been discontinued.”
The organic variation of Baked Beanz has garnered interest from health-conscious fans because it is free of GMOs and pesticides.
A spokesperson said: “At Heinz, we’re focussed on innovating to meet changing culinary trends and tastes and something that means making small changes to our portfolio.
“These are always considered with the consumer in mind.”
The decision to axe the product is part of a broader trend of discontinuations that has left consumers frustrated and searching for alternatives.
The company recently confirmed it is discontinuing one of its most popular condiments; Heinz Ploughman’s Pickle.
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Fans preferred Weight Watchers Baked Beans to the original productGETTYSeveral shoppers took to X after noticing the product missing from their local store, with one asking: “Why is Ploughman’s Pickly unavailable in the East Sussex area?”
Another person chimed in: “The thing I really like about this is that it’s gluten-free (or at least I don’t react to it, unlike Branston).”
Heinz equally axed its Weight Watchers beans, once again confirming the news on social media.
The healthy alternative has been unavailable from British supermarkets for months and loyal customers have been quick to notice.
The move has left shoppers devastated, with one lamenting: “Why can’t I buy them anywhere… They’re better than the normal ones.”
