Dubai chocolate has become the latest craze to sweep UK supermarkets.
The sought-after treat features a distinctive filling made of knafeh and pistachio encased in milk chocolate.
While the treat has sparked some controversy, chocoholics across Britain are dying to try it.
But supermarkets have responded to the overwhelming demand by imposing purchase limits, ensuring everyone gets a chance to experience this sensational confectionery.
'We want to make sure that as many customers as possible have the opportunity to try it'
Instagram / Waitrose
Lidl and Waitrose have implemented strict two-bar limits per customer on Dubai chocolate products.
This rationing approach aims to allow more shoppers to try the trendy treat before stocks run out.
Waitrose informed shoppers about the arrival of the Lindt Dubai Chocolate bar (£10) on Instagram just days ago.
The supermarket revealed that "a small number" of Lindt Dubai Style Chocolate bars would be available this week, with more dropping on March 31.
Britons were warned that only "selected stores" would sell the popular treats.
Offering advice to one enthusiastic customer in the comments, the supermarket advised: "As this is a really popular product, it's best to ring the store before making a trip."
Shoppers must also race against the clock to snap up the coveted chocolate bars, as "once they're gone, they're gone".
With an overwhelming number of social media comments such as "Omg, I gotta try this", "Runs to Waitrose", and "Need to get my hands on them" appearing under Waitrose's announcement, the supermarket had to put in provisions to ensure customers were not left empty-handed.
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Signs in Waitrose currently read: "Lindt Dubai Style Chocolate. No more than two bars per person, please."
A spokesperson for the supermarket told GB News: "Due to the incredible popularity of this product, we want to make sure that as many customers as possible have the opportunity to try it."
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'We heard you had a craving'
Lidl
Lidl has also gone down the rationing route to ensure more customers can enjoy the UK's answer to Dubai Chocolate.
An Instagram post by the supermarket read: "We heard you had a craving. Our Dubai-Style Chocolate is available in stores this Saturday, March 29, for only £3.99 with Lidl Plus. Maximum two bars per customer."
This follows the supermarket's decision to stock 6,000 bars of its Dubai Chocolate bars on TikTok shop.
In other supermarket news, Aldi welcomes new 99p alcoholic beverages that promise "paradise" in a can.
