Co-op is set to launch two limited-edition premium pizzas on March 5, bringing a touch of celebrity-inspired cuisine to British shoppers.
The star attraction will be the Irresistible Mozzarella and Tomato Vodka Sauce Pizza, inspired by A-list food trends.
The alcohol-infused creation will be joined by the equally luxurious Irresistible Mushroom and Truffle Pizza.
Both offerings aim to elevate Co-op's range with premium flavour combinations.
Co-op's Irresistible Mozzarella and Tomato Vodka Sauce Pizza is priced at £5.65
Co-op
Priced at £5.65, the 460g Tomato Vodka Sauce Pizza features a "delicious base sauce" made from crushed tomatoes, fresh British cream and a hint of vodka to enhance the flavour.
The premium pizza is topped with generous amounts of two types of mozzarella: fior di latte balls and mozzarella petals.
Co-op's creation combines both white and red sauces, catering to shoppers who struggle to choose between tomato or creamy bases. The culmination makes for a "sophisticated" pizza option.
The second limited-edition offering, the Irresistible Mushroom and Truffle Pizza (465g), is also priced at £5.65.
This "classic" option features a creamy bechamel and black truffle sauce as its base.
It is topped with mozzarella, garlic mushrooms and spinach, creating a rich array of flavours.
The combination delivers a "refined" pizza experience for those seeking something different from traditional tomato-based options.
Both limited-edition pizzas represent Co-op's commitment to premium, restaurant-quality offerings for at-home enjoyment.
Co-op's premium pizzas are crafted using 00-grade flour and a 24-hour fermented sponge dough.
The dough is spun using a process unique to the UK and exclusive to Co-op's chilled pizzas, creating a "crisp, airy crust with perfect chewy softness".
The new limited editions complement Co-op's existing range of seven Irresistible pizzas, including Margherita, Salami Calabrese, Carbonara Bianca, Chicken Arrabbiata, Pepperoni and Hot Honey, Chianti Beef and Vegetable Antipasti.
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Co-op recently delighted customers with its twist on hot cross buns
Co-op
Head of Own Brand at Co-op, Nicole Tallant, commented: "Co-op's well-known for our award-winning, restaurant-quality pizzas and this new limited-edition vodka sauce-topped pizza launch shows that we're also a destination for shoppers to explore the latest food trends too.
"We can't wait for our members and customers to try the Irresistible Mozzarella and Tomato Vodka Sauce Pizza, it's so delicious it is going to be a smash hit, just like the viral trend that’s been so popular on social media."
Co-op recently delighted customers with its twist on hot cross buns, with shoppers planning their next trip to the retailer.
Indeed, one enthusiastic shopper said: "I'm literally on my way to the Co-op to find these right now."
In other food news, Marks & Spencer has rolled out a "game-changing" range to get restaurant-quality pasta in just three minutes.
