Cadbury changes iconic British chocolate bar with a nostalgic nod to classic packaging - starting this week
Cadbury has updated its chocolate bar
PA
Dairy Milk bars are a staple on British supermarket shelves.
Cadbury has made a change shoppers are sure to love as it brings back seven of its classic packaging designs.
The British chocolatier has picked some of its most iconic packaging designs from 1915 through to now.
The chocolates will be sold in 180 grams bars for £2 from this week.
It is bringing back chocolate packaging from the 1900s
CADBURY
Many Britons will be able to enjoy some nostalgia and find the designs they may have loved growing up.
Packaging from 1915, 1940, 1961, 1980, 1993 and 2003 will join its 2024 packaging.
The limited edition bars are being launched in partnership with Alzheimer’s Research UK and more details about this can be found in the packaging.
Cadbury opened its first store 200 years ago in 1824 and it was located in Birmingham.
Cadbury brand manager at Mondelēz International Bryony Tate said: “We’re really looking forward to celebrating 200 years of Cadbury belonging to our nation this year.
"The British public has played such an important role in our history and we’re proud to celebrate being yours.
"We hope that the launch of our Limited Edition Cadbury Dairy Milk Bar packaging will bring a smile to people’s faces, with the seven retro designs offering something for everyone.
"From the thrill of a little treat shared with a loved one, to special occasions and even getting the entire nation excited for milestone cultural events, like Royal Coronations and the London Olympics, Cadbury has belonged to our nation for 200 years."
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The bars will be on sale for £2
CADBURY
The chocolate bars will be available for a limited time only
CADBURY
This comes as Cadbury's Easter products have started to make their way onto shelves.
Easter foods such as Creme Eggs and Mini Eggs are seasonal, but some shoppers found them in stores as early as November 2023.
Chocolate fans were recently left disappointed as Nestlé scrapped a popular UK-made bar after 60 years.
Nestlé UK has confirmed it will no longer make Caramac bars.
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