Chocolate lovers are in for a treat as Cadbury unveils its new chocolate bar featuring the iconic Biscoff biscuit.
The new chocolate bar - which is "coming soon" - follows an announcement that the two brands would be working in partnership in June 2024.
Mondelēz International, which owns Cadbury and Milka has joined forces with Lotus Bakeries who produce Biscoff biscuits to develop new chocolate products in Europe.
Cadbury has remained cryptic with the release date of the bar but it is expected to hit British supermarkets in spring 2025.
The new chocolate bar is expected to come into UK stores in spring 2025
Instagram/Cadbury
Cadbury fans have taken to social media to share their excitement about the release of the bar.
One user wrote on Instagram: "Can't wait for this," followed by a heart-eyed emoji. Another excited commenter added: "Yes please I need ASAP."
The combination of the biscuit and chocolate bar delighted one commenter who said: "Can't wait for this, two of my favourite things."
The new chocolate bar has already gained significant traction on social media, with a TikTok post by @cadburyuk gathering over 780,000 views in just 24 hours and over 100,000 likes.
Charlotte Parkes, senior brand manager at Cadbury UK said: "The hype is real! Whilst we’re keeping quiet for the time being, there’s going to be another reason to look forward to spring, very soon!"
The collaboration is set to expand beyond British shores, with Milka and Biscoff products planned for release across Europe around the same time as the UK launch.
Cadbury has also unveiled its Easter 2025 lineup, featuring several new additions to their range.
In the range is the new sharing pack that combines Mini Cadbury Dairy Milk Eggs, treat-size bags of Cadbury Mini Eggs and Cadbury Creme Eggs in one convenient package.
LATEST DEVELOPMENTS
Cadbury's new post on TikTok has already accumulated over 780,000 views
TikTok/Cadbury
Among the new additions to Cadbury's Easter lineup is the Dairy Milk & White Half & Half Ultimate Egg which features a split design combining chunks of Dairy Milk and Dairy Milk White Chunks in a single shell.
Returning favourites include the Toblerone Edgy Egg, which has been updated to include Toblerone Truffles made with honey and almond nougat.
New for this year too is the Cadbury Easter Favourites pouch, which is the brand's first-ever confectionery pouch made from paper, that can be recycled at home.
Charlotte Parkes, said: "We’re excited to be bringing retailers and shoppers our brand new Easter Favourites Pouch and our expanded range of shell eggs across a variety of brands this Easter, with something to suit all tastes and occasions.
"We’re confident our varied Easter 2025 line-up will generate excitement among shoppers and help retailers bolster their seasonal offerings, as well as helping to boost their gifting and sharing sales."
