'Get in my basket!' Britons can't wait to get their hands on new Butterkist popcorn flavour coming to Asda, Sainsbury's and more

The snack is set to hit shelves this month

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Anna Barry

By Anna Barry


Published: 14/07/2024

- 12:11

The 'exciting' and 'delicious' flavour is currently retailed at Ocado for £2

Butterkist has announced the launch of its new popcorn flavour and Britons cannot wait to get their hands on it.

Bags of Crunchy Caramelised Biscuit Toffee Popcorn (155g) have already landed at Ocado and are believed to be hitting Co-op shelves by July 22, followed by Asda and Sainsbury's.


Marketing Manager at KP Snacks, Jenny Blanco Bancia, said of the launch: "We are excited to add an exciting and delicious flavour to the Butterkist portfolio.

"Our new flavour capitalises on the growth of Big Night In and offers customers a fun and tasty new flavour to enjoy during their sharing occasions," reported Grocery Trader.

Butterkist Caramelised Biscuit Toffee Popcorn 155g

One excited customer said: 'Omg, bet they'd be amazing'

Butterkist / Ocado

Britons are buzzing to try the new flavour. Commenting on a Facebook post by Newfoodsuk, one popcorn fan said they "will have to try it", while another called it a "need".

A third cannot wait for the popcorn's launch dates in supermarkets: "Get me that right now." Another said: "Get in my basket!"

In a similar vein, one popcorn enthusiast said: "Bet that's stunning." Another agreed, stating: "Ooohhhhh, sounds quite nice." Another snack fan said: "Omg, bet they'd be amazing."

The comments section was littered with chants of "oh, yummy", "they look good" and "oooh".

Of course, not everyone was impressed by KP Snacks' latest Butterkist product.

One sceptical social media user worried they "might taste sickly". Another tagged a loved one, stating: "Your dream and my nightmare." A third said: "Oh! That looks far too sweet."

Butterkist Caramelised Biscuit Toffee Popcorn (155g) is available at Ocado for £2.

Its description on Ocado reads: "Our popcorn is made with natural wholegrains and when they pop they go all sorts of shapes and sizes.

"That's why, even though each bag weighs the same, the volume can vary... but you can be sure there's always plenty to share.

"Everyone loves the irresistible taste of our popcorn. It's a big bowlful of unstoppable fun, perfectly popped and always ready to share. Go grab the Butterkist."

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Butterkist has a variety of products to enjoy. Snap up Crunchy Toffee Popcorn, Tasty Sweet, Deliciously Sweet & Salty, Simply Salted, Salted Microwave, Sweet & Salty Microwave, Sweet Microwave and Crunchy Toffee Popcorn Multipack.

Confectionary lovers can also get their hands on a new Nestlé treat that gives a nostalgic nod to a British "staple" dessert.

Britons are already very excited to get their hands on the new product that promises them a return to the good old days of childhood. One said: "Yes, I need them."

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