Aldi has launched the UK's first Dubai Chocolate Style Ice Cream after bringing the viral social media trend to freezers nationwide, but shoppers are unsure.
The frozen treat hit stores on April 14, retailing at £3.99 for a 500ml tub. This makes Aldi the first UK supermarket to offer this increasingly popular flavour in ice cream form.
The announcement comes as Dubai Chocolate products have generated significant excitement among British shoppers.
The product aims to capture the distinctive flavours that have made the original Dubai chocolate bars so sought-after across the country.
Dubai Chocolate has generated significant excitement among British shoppers
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Aldi's Dubai Chocolate Ice Cream combines decadent chocolate with sweet, nutty pistachio, with the supermarket describing their frozen interpretation as a "deliciously crunchy, wafer-like ice-cream tub".
For those particularly fond of the distinctively nutty flavour, Aldi calls it a "pistachio lovers' cream come true".
The product follows the original Dubai chocolate concept, which features knafeh and pistachio filling encased in milk chocolate.
Despite the product's launch being announced on social media by @newfoodsuk, customer reactions have been decidedly mixed.
While some shoppers tagged loved ones in comments filled with heart-eye emojis, many others questioned the hype.
One shopper wrote: "Honestly don't know the obsession with dubai chocolate, people hop on trends so fast."
"It's so overrated now," quipped another.
Several were more direct in their criticism, with one stating: "It's disgusting don't waste your money on it."
Another added: "Tried it today tastes like cardboard."
One frustrated consumer summed up the sentiment: "With respect SICK of hearing about Dubai."
The Dubai Chocolate trend has taken social media by storm, exceeding hundreds of millions of TikTok views.
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Aldi shoppers have shared negative reviews about the product
GETTYGoogle searches for the term have reached almost 6.5 million in the last month alone.
British consumers have shown overwhelming enthusiasm for the product, with many expressing eagerness to try it across social media platforms.
The craze has become so intense that several supermarkets have implemented purchase restrictions on the original chocolate bars.
Both Lidl and Waitrose have introduced strict two-bar limits per customer on Dubai chocolate products.
Other major supermarket chains like Iceland have also joined the trend to meet consumer demand.
