Aldi expands 'much-loved' range with popular £3 drink and 'first-ever' beverage launching in a matter of days

Aldi / 0% Chardonnay and 0% Pinot Grigio Blush

Aldi's latest products are perfect for Britons who like to enjoy a tasty tipple - without the hangover

GETTY IMAGES / Aldi
Anna Barry

By Anna Barry


Published: 04/07/2024

- 07:00

Customers can snap up Aldi's 0% Pinot Grigio Blush and 0% Chardonnay from July 15

Aldi has announced two exciting new zero-alcohol beverages, perfect for those who like to enjoy a drink - without the hangover.

The supermarket said: "As the demand for delicious No and Low alternatives continues to grow, supermarket Aldi is expanding its offering with its first-ever zero per cent Pinot Grigio Blush, available in stores from July 15.


"With rosé lovers enjoying an average of 63 glasses of wine throughout the summer, Aldi has expanded its much-loved range with an alternative that offers all the refreshing flavours of traditional rosé, but without the alcohol.

"Available for just £2.99, Aldi’s new zero per cent Pinot Grigio Blush (75cl), is pale in colour and boasts notes of sweet strawberry, balanced with a dry finish which is perfect for summertime sipping."

0% Chardonnay and 0% Pinot Grigio Blush

Aldi has released a zero per cent white and rosé wine

Aldi

In some good news for customers, the supermarket announced that one beloved Aldi drink will be making a return to stores.

The supermarket told Britons "For shoppers who prefer a refreshing white, Aldi is also bringing back its popular 0%Chardonnay (£2.99, 75cl).

"With white peach and vanilla aromas, Aldi’s non-alcoholic white offers flavours of melon, pear drops and lemon bonbons.

"The launch comes as demand for Aldi’s No and Low drinks range continues, in particular, its Zerozecco (£2.99, 75cl) which has seen an incredible 20 per cent increase in sales year on year."

Earlier this year, Aldi brought back its award-winning Zerozecco Rosé for £2.99 (75cl), which the supermarket predicted to be a "bubbling sell-out".

Aldi continued: "To give shoppers a touch of sparkle all year round, the supermarket has announced that the product will be part of its permanent range from September – cheers to that!"

Managing director of buying at Aldi UK, Julie Ashfield, said: "As shown by our sales, we are seeing an increasing number of shoppers coming into stores looking for new and exciting ways to enjoy lower or non-alcoholic drinks.

"Our new 0% Pinot Grigio Blush is just one example of how we are continuing to innovate our offering, so shoppers have versatility without compromising on the exceptional quality that Aldi is known for."

Aldi's zero-alcohol Pinot Grigio Blush and Chardonnay will be available in stores from July 15. Aldi’s Zerozecco will be available in stores in September.

The supermarket has launched several new products in recent weeks. Aldi "spoiled" customers with a trio of "much-anticipated" sweet snacks, perfect for chocolate fans.

LATEST DEVELOPMENTS

Aldi's American-inspired range

'Shoppers can expect stacks of stateside sensations, from cheeseburger and chicken wing crisps to deli burgers and giant marshmallows'

Aldi

The supermarket also launched "game-changing" Subway-inspired sauces so Britons can make delicious sarnies at home.

Aldi also regularly brings back fan favourites. The supermarket returned a popular foodie range to stores but warned customers that "once it's gone, it's gone".

Foodies were told: "Shoppers can expect stacks of stateside sensations, from cheeseburger and chicken wing crisps to deli burgers and giant marshmallows."

In other Aldi news, the supermarket has changed how it sells fruit in stores across the UK in a bid to cut down on waste.

You may like