Aldi shocks the nation with newest Christmas chocolate - 'I was so confused!'
Aldi said: 'Someone had to do it at some point!'
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Aldi has garnered lots of attention with its latest festive offering: Christmas-themed hollow chocolate eggs.
Dubbed "Chreaster Eggs," these unconventional treats have sparked a debate among shoppers across the UK. The supermarket's bold move to blend Easter and Christmas confectionery traditions has left some customers ecstatic, while others remain sceptical.
Aldi's Dairyfine Hollow Character Eggs (£1.99 for 62g) are available in two festive designs: Garry the Gingerbread Man and Parker the Penguin. Shoppers can snap them up in stores now.
These "Chreaster Eggs" are positioned as perfect stocking fillers, combining the familiar hollow egg shape with Christmas-themed packaging.
Aldi’s Dairyfine Hollow Character Eggs are available now
Aldi
The unique concept has caught the attention of shoppers who have already spotted the chocolatey treat in stores.
Under a post by Aldi on X, one shopper said: "I saw these in my Aldi on Saturday and I was so confused."
A second shopper posted a shocked-face emoji alongside the comment: "Easter eggs for Xmas." To this, a spokesman from Aldi responded: "Someone had to do it at some point!"
Several Aldi customers were delighted to welcome Aldi's latest chocolate treat. One said: "I'll take them all, thank you!"
Another seconded this: "I love Aldi, just when you think they can't do better. This is so cursed, I actually love it." A third said: "I'm loving it."
However, not all shoppers were impressed, admitting that they found the concept a little too unusual.
One said: "Eggs! Just no, Aldi. We all know that Christmas chocolate is either sphere, triangular, circular or hexagon-shaped! The most exotic shape allowed is Quality Street's purple one!" Another agreed: "Just no." A third even called it an "absolute disgrace".
Managing director of buying at Aldi UK, Julie Ashfield, commented on the supermarket's latest innovation.
She said: "At Aldi, we’re always looking for fun and creative ways to enhance our Christmas range.
"The 'Chreaster egg' trend has really taken off because it blends Easter’s most popular treat, the Easter Egg, with the beloved season of Christmas.
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One happy shopper said: 'I love Aldi, just when you think they can't do better'
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"Whether it’s a stocking filler or a conversation starter, we hope shoppers love our charming Dairyfine Hollow Character Eggs."
The supermarket has been getting ready for Christmas for a while now. The Christmas Easter eggs come as Aldi unveils its 2024 Christmas range, including a "showstopping centrepiece".
Aldi is constantly launching new products for its devoted customers. The supermarket recently debuted a £1.25 autumnal snack and shoppers were ecstatic.
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