Dior launches luxury scented water for babies - £100 more than its best-selling perfumes

The fragrance is aimed at babies

GETTY/DIOR
Sarra Gray

By Sarra Gray


Published: 09/11/2023

- 09:22

Updated: 09/11/2023

- 12:52

Dior has launched a luxury scented water aimed at babies

Dior has released a fragrance for babies, but it does not come cheap.

Those hoping to pick it up will have to fork out a staggering £230 for a 100ml bottle.


It is described as a "poetic creation" and "childhood memories that come to life".

Dior continues: "The evocation of sweetness, an invitation to the tenderness of childhood, the age when the senses awaken, where a child's laughter enchants and dreams reign.

Dior baby fragrance

The scented water comes in a pastel bottle

DIOR

"In 1970, a fragrance line called Baby Dior was born.

"Today, it is reborn with a collection full of softness, inspired by the 'Bonne Étoile'."

The fragrance is named Bonne Étoile, which means 'lucky star'.

Those who want to pick it up will need to fork out. It comes in at more expensive than some of the brand's most popular scents.

It is £40 more than the popular men's scent Sauvage, which retails at £189 for 100ml.

The Eau de Parfum Miss Dior is even less in comparison, at £137 per 100ml.

Dolce Vita, a popular Eau de toilette costs £114 per 100ml.

Unlike perfume, the fragrance does not contain any alcohol and is made of 98 per cent natural-origin ingredients.

Dior baby fragrance

It costs around £100 more than Dior's best-selling perfumes

DIOR


It comes in a pink or blue pastel bottle with a star design across it.

Dior described it as "more than a scented water" and said it can be personalised as buyers can choose the colour of the ribbon on the front.

But not all customers are convinced by the launch of the baby collection and have shared their views online.

One posted on X: "Why Dior is launching Baby Dior Beauty?!?!

"Do they really need money from baby Dior fragrance?! This is excessive if you ask me."

Another joked: "Not kids walking around in more expensive perfume than me."

With Christmas just around the corner, shoppers can head to John Lewis. The retailer has just released its Christmas advert.

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