Tesla sales spike as British drivers buy second-hand EVs despite calls to boycott Elon Musk's brand

WATCH: Danny Kelly on Tesla Takedown protests in London - 'Lunatics!'

GB NEWS
Felix Reeves

By Felix Reeves


Published: 14/04/2025

- 15:22

Some Tesla protests in the United States are even offering a 'de-badging' service

Sales of second-hand Tesla models continue to soar despite frequent protests against the brand and its founder Elon Musk, with action taking place over the weekend.

New data reports that 2,951 used Teslas were sold in March, compared to the previous peak in February, when 2,690 second-hand units were sold.


Sales of used Tesla models have almost doubled compared to the same time last year, when 1,510 electric vehicles were sold on Marketcheck.

Drivers looking to get their hands on a second-hand Tesla appear to be unwavered by recent protests and backlash against the brand and Elon Musk.

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A 'Boycott Tesla' sign in front of a Park Royal, London, store

Protests took place outside Tesla dealerships across the UK over the weekend

GETTY

Tesla has seen continued growth of second-hand models being sold on Marketcheck from the start of the year, when 2,442 were sold.

A similar trend can be seen with sales of new vehicles, as evidenced by the Society of Motor Manufacturers and Traders (SMMT).

In March, the manufacturer sold 7,164 vehicles, taking its 2025 total to an impressive 12,474, beating rivals including Porsche, Honda, Fiat and BYD.

Commenting on the second-hand sales accomplishments, Alastair Campbell, from Marketcheck UK, said it was a "record-breaking month" for the brand.

He added: "Tesla's dominance in the used EV market continues to accelerate. With nearly 3,000 units sold in March alone, this marks a new record and a clear signal that second-hand demand for premium electric vehicles is still present in the UK.

"The doubling of sales year-on-year shows growing consumer confidence in EV technology and infrastructure. There is no doubt that the current pricing of used Teslas is driving low days on market and quick sales."

Campbell noted that drivers are increasingly taking advantage of cheaper prices of Tesla models, especially as they become more mainstream for people looking to switch.

The expert said: "Media coverage around the brand seems to have left UK used demand unaffected. I expect April will bring more record sales."

Despite the growth in used Tesla sales, protesters around the UK took part in further action over the weekend in Glasgow, Manchester, Nottingham, Leeds, London, Winchester, and, for the first time, Norwich.

The UK chapter of the Tesla Takedown group previously announced that it would be teaming up with the Campaign for Ukraine and the Ukraine Solidarity Campaign to "ask Elon to take a one-way trip to Mars".

Campaigners across the world have continued protest action against Musk in response to his political affiliations with Donald Trump and far-right figures, in addition to his work as the head of the US Department of Government Efficiency (DOGE).

One event in Seattle, Washington, saw protesters set up a "de-badging" station, aimed at helping Tesla owners who regret their decision to buy an electric vehicle model from the brand.

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Tesla protest outside the Oxford Street popup shop

Campaigners have been targeting the Elon Musk-owned brand in recent months

PA

Images from the event show activists using tools to remove the iconic Tesla "T" logo from the bonnet of the vehicle, alongside signs and banners advertising the service and calls to boycott the brand.

A post on social media site BlueSky from Evan Sutton, founder of Firekit Campaigns, joked that the Tesla "now identifies as an Audi", with the UK chapter of Tesla Takedown calling it a "great idea".