Genesis has announced its transition to becoming a fully electrified brand within 2025, marking a major milestone since its UK launch in 2021.
The premium car manufacturer will discontinue its petrol and diesel models as it commits to an all-electric future in the region.
The move represents a significant step in the brand's evolution, reinforcing its dedication to electrification in the premium vehicle segment.
As part of the move to electric, the brand will offer three updated all-electric models in its 2025 lineup.
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The electrified Genesis G80 will hit the market in the coming months
GENESIS
The Electrified G80, a D-segment saloon, will arrive in Q2 of this year featuring an increased range and extended wheelbase.
Mid-2025 will also see the launch of the refreshed Electrified GV70, a C-segment SUV, boasting an improved range alongside a mid-cycle facelift.
The GV60, Genesis's first dedicated electric vehicle platform model, will receive an enhanced exterior with new bumpers, headlights and wheels.
All three models will benefit from increased range, upgraded battery performance and enhanced equipment specifications.
Genesis is one of the first brands to completely ditch new petrol and diesel cars
GENESIS
Genesis will continue selling its existing petrol and diesel models from current stock, including the G70 saloon, G70 Shooting Brake, GV70 and GV80.
Some models have already sold out, and once the remaining stock is depleted, the brand will focus exclusively on its electrified lineup.
Brand Director for Genesis Motor UK, Jonny Miller, emphasised the company's leading role in premium electrification.
He said: "Since arriving in the UK, Genesis has led the way in premium electrification. As a brand, we've established our presence in the markets with award-winning cars and customer service excellence.
"We're committed to responding to customer and market feedback, and we're confident our transition to an electric range, joined by future hybrid models, is the right direction."
Genesis has announced its entry into endurance racing with the development of the GMR-001 Hypercar for the LMDh programme.
This motorsport initiative forms part of the brand's broader vision for future mobility and will serve as a platform for developing new technologies for road cars.
The company's future portfolio will also be enhanced with hybrid technology, as Genesis plans a focused market expansion beyond its current UK, German and Swiss operations.
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Genesis will also be moving into the motorsports industry
GENESIS
According to data from the Society of Motor Manufacturers and Traders (SMMT), Genesis sold 1,210 vehicles in the UK last year.
While this does represent an 11 per cent drop compared to the previous year, Genesis remains confident that it will continue to grow, especially with the investment in electrification.
It also had more total sales than other emerging brands like Abarth, Bentley, DS Automobiles and Maserati, as well as new Chinese brands like Jaecoo, Ora and Skywell.
