Jaguar has finally unveiled its new Type 00 concept car at a high-profile press conference after complete brand design, which many enthusiasts slated for killing the manufacturer's legacy.
At a decadent event at Miami Art Week, Jaguar's new "Copy Nothing" philosophy was realised with a slick showing of its new Type 00 concept car which the brand described as having "bold forms and exuberant proportions to inspire future Jaguars".
The new electric concept vehicle will be made in the UK, with a full reveal planned for the end of 2025. While speculation remains about a potential price point, it is expected to cost more than £100,000.
Images of the Type 00 concept were leaked online earlier in the day, with two futuristic vehicles displayed in front of stark backgrounds. The vehicle was revealed in two separate colours - Miami Pink and London Blue.
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Jaguar unveiled the Type 00 concepts after a controversial rebrand last month
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Jaguar said its first reimagined electric four‑door GT would be properly revealed next year
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The historic British brand said the production version of the Type 00 would use a dedicated electric platform and could return a staggering 478-mile range, while rapid charging capabilities could add 200 miles of charge in just 15 minutes.
Adrian Mardell, chief executive of Jaguar Land Rover, said: “The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism.
“That’s the Jaguar we are recapturing and we will create the same sense of awe that surrounded iconic models like the E-type.
“Our journey is already underway, guided by our original ethos to copy nothing – and the results will be nothing short of spectacular.”
Jaguar's design chief said technology was important to the brand
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A side profile view of the vehicle shows the new laser-etched "leaper" logo on a brass ingot near the butterfly doors on either side of the vehicle.
Images show the panel protruding from the vehicle and displaying rear-facing cameras that provide a view similar to wing mirrors via the central infotainment screen.
Jaguar also announced that it would be launching three new electric vehicles in 2026, having taken new cars off sale more than a year ago to focus on the rebrand.
Tom Holden, Chief Interior Designer at Jaguar, said technology was at the forefront of the new model, noting the Clearsight display replacing the traditional rear‑view mirror to improve visibility.
The Clearsight display replaces traditional rear windows in hopes of improving visibility
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Jaguar had remained almost silent about the concept model since releasing a teaser on November 21
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He added: "Screens glide silently and theatrically from the dashboard, while powered stowage areas slide open softly on demand, revealing hidden splashes of exuberant colour.
"We believe technology should enhance the modern luxury experience, not dominate the architecture, and the digital screen at the centre of the dashboard is an example of this philosophy."
Jaguar states that the "visionary" design of the Type 00 "defies electric vehicle confection" with a sweeping roofline, long bonnet and vibrant new identity.
The concept vehicle, which Jaguar describes as "Exuberant Modernism", is designed to allow the brand to stand out in an "increasingly homogenous EV market".
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Many social media commenters had accused Jaguar's rebrand of being 'woke'
JAGUARIt follows a highly controversial rollout which saw the Jaguar brand overhauled from an understated British classic to a bold and colourful palette, adopting monikers like "Copy Nothing" and "Delete Ordinary".
The backlash from social media critics was intense, with the likes of Reform UK leader Nigel Farage suggesting the brand would go bankrupt, while Tesla CEO Elon Musk questioned whether the brand actually sold cars.
Despite the scrutiny, interest in Jaguar is at an all-time high, with thousands commenting on the unveiling of the Type 00 at the Miami Art Week event to see whether the brand would roll back its ambitious rebrand in favour of a more subtle reveal.
