Britons issued urgent warning when driving over the next few weeks amid 'increased risk of a collision'

The peak periods of deer movement coincide with dawn and dusk, aligning with rush hour traffic and amplifying the danger in areas with significant deer populations.

With the UK's deer numbers estimated to exceed two million, the likelihood of encountering these animals on the road is substantial.

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Motorists are advised to be particularly vigilant during these high-risk times and in locations known for deer crossings, as the consequences of such collisions can be severe for both wildlife and human road users.

The scale of deer-related road incidents in the UK is significant. According to the British Deer Society, a deer is hit by a car every seven minutes in England.

The RSPCA reports that approximately 75,000 deer are involved in vehicle collisions annually, with 10,000 killed instantly.

These accidents also pose a serious threat to human life, resulting in 10 to 20 fatalities and around 450 serious injuries each year.

James Luckhurst, head of road safety at GEM, said: "Autumn brings the risk of more deer activity, and it should not be a surprise to see deer crossing roads.

"The risk of a collision is increased because the shorter daylight hours mean we need to make more journeys in the dark."

The data also shows how data suggests that vehicle damage from motorists hitting deer costs at least £17million a year.

Luckhurst noted how important it is for motorists to be "extra observant" if they come across a deer on the road ahead, especially in the winter months.

To mitigate the risk of deer collisions, GEM Motoring Assist offers several practical tips for drivers. They advise against swerving to avoid deer, as this could lead to more dangerous collisions with other vehicles.

Motorists are urged to heed deer warning signs and reduce speed in these areas, particularly at dawn and dusk when deer are most active.

The experts emphasise that deer encounters are not limited to rural settings, with sightings increasingly common in urban areas such as roundabouts, parks, and cemeteries.

If one deer is spotted, others may follow, so drivers shouldn't assume the danger has passed. These precautions are crucial for ensuring road safety during the heightened deer activity of the breeding season.

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In the event of a collision with a deer, GEM Motoring Assist advises drivers to report the incident to the police, even if they are uninjured and their vehicle undamaged.

This step is crucial as the deer may be fatally injured and suffering, requiring prompt attention. Reporting also helps authorities track and manage wildlife-related road incidents.

Luckhurst added: "If a collision with the animal appears inevitable, then the safest option is to hit it while maintaining full control of your car.

"The alternative of swerving towards oncoming traffic or into a verge or hedge could be a lot worse."