Iconic British Campbell's soup disappearing from shelves – and selling for £50 a can
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Loyal customers are turning to e-commerce companies to purchase the iconic soup products
An iconic canned food company has seen its soup disappear from supermarket shelves.
Loyal Campbell’s customers have been left frantically searching for the last few tins, which remain available online for almost £50.
Tins of Campbell’s cream of chicken condensed soup are being reduced to clear across supermarkets.
Tesco shoppers in Kennington have been fetching the kitchen cupboard staple for as little as 96p.
Marylebone’s Waitrose only has a damaged can available for purchase.
The issue is down to supplier problems and the soups should return soon, sources have told The Sun.
A pack of six cans has reportedly been listed on eBay for £47.44.
Campbell’s said the shortages might have come as a result of discussions over a new licensee partner in the UK.
LATEST DEVELOPMENTS:Cans of Campbell's soup are displayed on a shelf at Marinwood Market
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The US spokesman made the announcement as customers scoured shops in search of the iconic tinned soup.
Campbell’s is often used by customers as an easy base for a sauce in countless recipes.
Glynn, from Petersfield in Hampshire, said: “We’ve been seeing a lot of things disappear. You just think, 'There goes another one’.
"But Campbell's has been such a staple in the larder for 150 years.
Cans of Campbell's Soup are displayed on a shelf
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“It’s always handy to have some, to have something warm to keep you going until a main meal.”
The Campbell’s brand was founded in the United States of America in 1869.
Its recipe for condensed soup came nearly 30 years later and revolutionised the industry.
Campbell’s is available in 120 countries around the world.